I have just started reading Chap 2, and I came across a statement that will probably improve the effectiveness of my work as Performance Business Consultant by 50%. It was in a sentence talking about the business of life makes it hard, ". . . keeping us from our potential." For 25 Years I have had as my life purpose statement, "Be a catalyst in the lives of others to help them reach their full potential." I have worked to help students, clients and friends push forward to improve their performance with no focus on their limiting beliefs holding them back from success. Balancing my work with eradicating limiting beliefs while challenging them to develop strategic processes to carry them forward is a complete game changer for me. I have attended enough of Jim's classes to be confident that the rest of the book will be just as beneficial as the first page of Chap 2! If you have any doubt about the book's quality, keep in mind the book has a 7-page list of recommendations from dozens of Thought-Leaders in Business, Medicine, Psychology and other disciplines.