I received my first jar as a gift and didn't get what all the buzz was about until I did my research and learned how to use it. Now I love it and am about to order my 3rd jar. I think the negative reviews are because most people, like me, try to use it as a stand alone moisturizer. I learned that it is a humectant and and works well applied a WET skin to lock in moisture. Let it dry, then use whatever serums and moisturizers you prefer for day or night. Try it this way and I think you'll be pleased with the results.