Each time I read a book written by Malcolm Gladwell, I find myself quoting him in conversations for the next several months. He finds topics to write about that intersect perfectly with concerns that my business associates and friends and I talk about. He has done it again with "What the Dog Saw," a compilation of his best columns from The New Yorker.
Here is a case in point. This week I received a frantic call from a friend of mine who is training to be a professional musician. He was stressing out over an upcoming recital in which he had to revert to a style of singing that he had not used for a while. In practice he did fine, but in preliminary performances fora small audience, he felt as if he was "choking." I was able to quote from one of the chapters of Gladwell's book in which he analyzes of spectacular failure, looking at the difference between "Choking" and "panicking." Now that I have finished reading the book, I will be mailing it today to my friend. Once he reads Gladwell's word, I am sure he will be "singing a different tune"!