I guess I’m in the minority, but I hate this. For the record, I usually quite enjoy healthy foods and I’m used to the taste of protein powder. This is gross, even by protein powder standards. It’s chalky and grainy. I could literally chew it, even after blending it well. The flavor isn’t vanilla at all, but very chemical (I know this is an organic product and likely not actual chemicals, but that’s hours it tasted). I can’t return it, so I have to keep it. I won’t be rebuying it.