I felt this USB cable was worth the money. I tested it out against a couple of other cheap generic USB cables and the Audioquest did seem to sound a little better. Not really more detailed, but more relaxed sounding. And aesthetically it was much nicer. I can't say if the construction is great or not because there are a lot of expensive cables out there that look good on the outside but when you open them up and see how the wires are attached to the connector you can tell the fit and finish inside the cable is mediocre. What I also did like about this cable is that the usb connectors seemed to make a tight connection with my computer and DAC, whereas some USB cables seem to have a more loose connection. With regards to the question of whether or not a USB cable can affect sound, well that's controversial. Can a USB cable change the 0s and 1s riding on it? Perhaps not. But the construction of a USB cable can play a role in how much noise is riding on the cable. That said, the differences between USB cables is really pretty subtle in absolute terms and your system would have to be pretty resolving for you to hear the differences.