Customer Review

Reviewed in the United States on September 25, 2020
How to Write a Winning Business Plan by Walter Grant is a well-written book tailored to entrepreneurs writing their first business plan.  I spent many years in hi-tech running large businesses, so I've seen and created my fair share of business plans over the years.  Grant's book is comprehensive and uses the business model canvas as a strategic tool to build a business plan in a modular way.  The plan includes key areas such as the value proposition, the actual business model, partners, key activities, customer segmentation analysis, channels, customer relationship management, and revenue and cost models.  If you are in need of a how-to guide on how to build a well-thought-out business plan, I recommend Grant's book.  It's crisp, clear, and full of information every businessperson should, at some point in their career, learn by heart.
Report abuse Permalink

Product Details

4.6 out of 5 stars
4.6 out of 5
84 global ratings