the step-by-step techniques used in this book are exactly what I need. The author does a great job of taking understandable neuroscience, and relating it to real life. I have a brain like a sieve, and in someways, that's been a gift, lol but I'm also the guy that can never remember anyone's name. I can read the same page over and over and over again and not quite ever just get it. uggg... I purchased this book hoping to make something stick. Time will tell, but I genuinely think that the methods explained are going to come in handy along the way.