I LOVE Malcolm Gladwell s books, all of them. I am sure I have rated all the others with 5 stars. This one was completely different. Normally, his books follow an interesting, educational, think-outside-the-box, relational, and logical path. This one was different. He is one of my favorite authors of non fiction and read his books not only for the enlightenment factor, but he is also good with stories of the past and historical encounters from his unique viewpoints. I would call this one a "mulligan" but the only one. Any other book he has written I would highly recommend. Sorry Malcolm. I feel bad I could only get to a 3 star with this one.