You'd think from the packaging that you're buying some kind of imported rice. That's just marketing. This is Cal Rose rice, grown in California. If you like medium grain rice, instead of short grain or long grain, then by all means, go for it. But, don't let marketing hype fool you. My preference is the Cal Rose short grain rice for most of my cooking needs. That goes by many names, Botan, etc. Recommended, but not as my preference.