I've had my set for over 3 years now. I LOVE these towels. I bake for a living and these towels go through a lot of wear and tear, including food coloring spills and some nasty clean up jobs after I've done a large order. I use them like crazy. I throw them in the washer with a little bleach and they STILL smell fresh and clean and are still very white! About to purchase more as I made the mistake of washing a few with some jeans and other clothes and they came out of the dryer shredded. So just FYI, only wash them with other towels and they will last for years. I've got everyone else hooked on them too!