A brief overview revealed a biased text, at times void of common sense (at one point describing an 'alleged' theft caught on surveillance camera and viewed by millions online and the news). The book and Gladwell's narrow view within it only got more contrived from there. Unlike his usual work that seems to blend an objective scientific approach with broader personal insight, this work seemed a directed, goal oriented work bent on expressing a very narrow opinion. Six years wait for this? I can't believe opinion takes six years to try and justify. Should've been called commentary not non-fiction. Very disappointing and not worth the expense to purchase or time to read as far as I'm concerned. Returning!