I run a craft business and must use transfer tape quite a bit. I was VERY happy with this product as it easily allows the transfer of decals and heat transfer vinyl (the kind without the built in tape). Also, the amount you get for the cost is amazing. I knew I was getting a bulk amount, but when it arrived I was very pleased with the quality and the thickness of the roll. I truly felt like I made a great decision in purchasing this item and I will be purchasing this again and again!