Definitely a bargain compared to Publix, which is where I'd usually get it. I was able to get a larger container for less than the smaller container that they sell at Publix. As far as the flavor, it takes some getting used to cause it does taste like Stevia when you first start drinking it. But eventually, you get used to it. I'm sure blending it with other stuff would help, but I generally just put it in a shaker with water and ice and that's it. My husband mixes it with milk and likes it fine that way. It does settle at the bottom after it sits for too long, so you just have to shake it up again and it's good to go.