I bought these to help conserve the amount of product I was using in my face masks. Using just my hands to apply tended to waste a lot of product down the drain, and I thought using a regular brush would be just as ineffective with the product getting stuck in the bristles. With the price being so cheap for 2 applicators, I took a chance. The actual application is pretty effective on larger surface areas like the cheeks and forehead. I find it a tad difficult in the T zone of my face, so I will sometimes use my fingers for extra help smoothing it out there. It also took me a few uses before I really got the best outcome. The applicator is a little too smeary for my liking; I often feel like I'm just sliding the product into a new spot of my face instead of evenly smoothly it out. Using a combination of patting motions and light brushstroke motions yields the best results for my liking. Anyone who is looking for a cheap alternative to traditional brushes (or hands!) should at least give these a try.