There's value here. 1 star off because of what seemed like rehashed material from some famous self-help authors. Would take another half off because some of the memory techniques are not really anything novel. Older books like Kevin Trudeau Mega Memory have covered this prior.
Think of this book as Think and Grow Rich meets Mega Memory.
Also - there's a review here complaining about acronyms/mom getting voted up. Time to put on the big boy pants.