I've never considered myself a coffee connoisseur by any means. One coffee tasted like the next to me. I've always purchased different brands hoping that one would stand out from the rest and finally I have found that brand! This coffee has a wonderful aroma while brewing which made me salivate just smelling it. The first sip all the way to the last sip was excellent. It has a smooth flavor without an overbearing bitter taste. I am now a dedicated Donut Shop coffee fan! Finally I found a coffee that stands out from the rest!