Customer Review

Reviewed in the United States on August 30, 2018
Product Management and development is critical to organizations in the digital world. Understanding the approaches, steps and techniques related to product development is critical. This book provides a detailed, direct and no-nonsense approach that people who are new to product management need.

This is the book is the best one I have found for people wanting to know what it really takes -- the steps in building a new technology product.

This is particularly helpful as it is easy to think of product management and development to be more art and inspiration than science and hard work. This is because much of the hard work is hidden from engineers, marketers and others. There is a lot of hard work, can't be skipped steps and complexity associated with product development and this book brings all of this out.

This book is more of a guide and methodology book that tells you like it is rather than telling you a story. This can make a first reading a little taxing, but the real value is in coming back to this text to plan a product development project, check your progress and know what comes next.
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4.6 out of 5 stars
4.6 out of 5
416 customer ratings