This "New and Improved" formula is awful! I used to be able to drink the previous unflavored formula/blend in milk and it tasted good. I would occasionally add fruit for extra nutrients, but with this one, I don't even think fruit can save it. It might have more protein, but the flavor is disgusting (yes, it's that bad) and the container is misleading in terms of size vs amount of product inside (it's bigger with not as much powder). If you're okay with that kind of give and take, by all means, go ahead and buy it, but as for me, I'll be looking for a new protein source.