The strawberry actually tastes REALLY good. I use a lot of protein powders, most of the time it's ON or Muscle Pharm which both cost a lot more. At 2 or 3 servings a day it adds up fast. There's only so much chicken and fish I can shove down my reluctant gullet everyday so powder is a necessity. This stuff is delicious with milk, haven't tried water (which I imagine will be ok). It tastes just like Hershey's strawberry syrup in milk (my 3 year old daughter's favorite treat). I don't feel like I'm choking it down like I do with some brands (to be fair ON and MP are also really tasty, just expensive). In terms of macros, it's not half bad either. Nothing amazing but for the price not bad. It's definitely being added to my powder list for my breakfast serving.