I have mentored entrepreneurs so the topic of the book was of special interest to me. A well written book that focuses on the importance of creating a strategic and well thought out business plan as a necessary ingredient for success in modern business.
Written by an entrepreneur at heart, the author does a commendable job over 10 chapters providing fascinating tips and lessons to make an effective business plan to attract investors, to bind employees to a collective vision, and to understand the nuances of entrepreneurship for every aspiring entrepreneur. Of particular relevance are the chapters on customer relationships, revenue streams, distribution channels, and cost structure. One of the key takeaways of the book is to create a business that provides answer to the question - Does your business solve a problem?