Bill Gates, Barrack Obama, and Mark Zuckerberg all love this half baked postmodern, neo Heglian, neo Marxist, reductionist, animal rightist, hodge podge? The author is smart and knows how to turn a phrase, but announces Truth from Olympus while dismissing others' world views as myths. Evidently the only thing he does not know about is the self referential paradox. Everyone but the author lives in a myth. He will tell us the real Story, as though his story is not a myth. One thing I am sure of, 100 years from now no one will remember this book was ever written.