I credit Jeff Kinney with helping to develop my son's love for reading - his books are THAT good. I began by reading the first book to him as was our nightly routine. Before we'd made it all the way through the book, Kiddo was reading it on his own and asking for help only when he couldn't pronounce a word or didn't know the meaning. The storylines and writing style are engaging enough that kids want more and adults don't mind. A+!