I prefer my horror in small doses, administered gradually over many pages via plots and characters who are likable and realistic. Generally I don't care for Stephen King's early fiction because in those years he relied more on the sudden, shocking, gory surprise, but in his later years he has matured and gained depth and subtlety. The four tales in If It Bleeds are prime later King.
I enjoyed all four novellas in different ways. Mr. Harrigan's Phone is a fine tale of an unlikely friendship that lasts to the grave and beyond, while The Life of Chuck is a cataclysm saga with a twist. Rat deals with creativity and inspiration, an echo of those old tales of wishes granted with unsettling results. The best of the four is If It Bleeds, featuring Holly Gibney and Jerome and Barbara Robinson, three characters who first appeared in King's Bill Hodges trilogy, crime tales with supernatural elements. Gibney and the Robinsons are intensely likable people who I trust will reappear many more times.
Any one of these four tales would be worth the full price of the book, so having all of them in one collection is a real bargain and a matchless treat.