Great if you already hate Trump. I mean there’s useful information here if you’re unfamiliar with cults and influence techniques, but it’s so partisan that I can’t finish it (and I’m centrist and don’t trust politicians to begin with). I would have loved to see a book where every technique described was followed by examples from Trump on the right hand pages and Obama on the left, just to show how the goals can sound different but they are using the same techniques of influence. Anyone who can see the reality that all major politicians use influence tactics because they require votes to get elected is going to feel frustrated with this book. The author makes it sound like Trump is the first guilty politician, or the most dangerous, but there are decades of international examples Hitler? Mao? Pol Pot? Castro? Totally righteous...? Um ok. What I’m left with is a creepy feeling like I am reading a book about the dangers of brainwashing and indoctrination while the author was utilizing the same techniques against the readers... not to wake them up to the reality and ease of manipulation but to reaffirm and convert believers into the Orange Man Bad cult. If that’s your groove you’ll have a great time. Otherwise, stick to the free sample and buy something else. Wish I had (but I really liked this author and wanted to give it the benefit of the doubt , I regret that decision).