Tastes amazing!!! I was a fan of the Cinnamon Pecan version but I will admit that the sweetener was a bit strong on that one. It's an acquired taste, but got me past my Honey Bunches of Oats cravings now that I'm Keto. In comes this one!!!!!! It is amazing. A nice, mellow, creamy taste & not very sweet at all. It's not overpowering in the least. The balance is perfect. A little pricey, but.....capitalism. Everyone's trying to cash in on the Keto craze.