I loved ETTD, and Wilson would consider me a "woke" Democratic activist. I preordered this book, I'm halfway through it and it does not disappoint. It has a lot to unpack and I've stopped several times to make notes and change my ideas on how to do things for this election. He's not saying to become Republican lite which I thought he might. He's saying change your ideas about how to campaign to an emotional, tough, viseral style that the Republicans have used for years and that they will use against us this year. And after you win, go to it on the policies you want. But policy plans have no impact on the average American. We Democrats all need this book.