I bought this book yesterday and spent part of today today going through it. I have always loved Gerry Spence and followed him for years. You can't go wrong with his approach. He's very hardcore into using the emotional piece of your case to sell it to the jury. He includes lots of examples from his own cases so you can follow along. I can only thing of a few true American hero trial lawyers and he is one of them. I recommend this book highly.