It's red. It's a bucket. It's Rubbermaid. What's not to love? :~)
Seriously, I was looking for a well-made bucket for home use, for toting around with soapy water and a rag for wiping stuff down, so it needed to be not too small, but also not too large (sort of the Goldilocks dilemma). Most of the buckets I found here were either too big (4 or 5 or more gallons) or too small (one gallon).
At 10 quarts (2 1/2 gallons) this bucket was as close to the perfect size as could be! Plus, with it being bright red, it will be hard to miss in my garage or in the depths of my cleaning supply closet, and as a bonus, it's a cheery colour which will make cleaning around the house just a little bit less drudgeryful!