As I first year finance student I thought this would be a fairly straightforward book-I was wrong. The book appears to throw together aspects from many different levels of finance. Some of which I could understand, most of which I could not. The author tosses around terms such as cost of equity, cost of capital, capital, return on capital often not fully explaining what he's talking about. Financial capital, equipment capital? The book seems to follow a crash course mentality with little respect for organization or structure. Not much value unless you already hold a finance degree. I did learn a few things, much of which I doubt I could duplicate because his examples were so brief and often followed a very reductionist approach.