I'm constantly telling people/family to stop buying cables from the box stores as they're just too expensive, to stop wasting their money. As a former sales person of stereo equipment we were always told to "push new cables on new purchases", and for good reason. I think the markup on cables and such might surpass jewelry!! It's just horrible. So stop buying those overpriced cables and buy them here on Amazon, or at a couple of other online retailers, for much, MUCH less. They work just as well as the name brand cables, just without the fancy colors, or the fancy labels. But hey, if you've got one of those unlimited budgets and money is no object, then go ahead and buy that $100+ per foot, 4 gauge speaker cable, or other severely overpriced interconnects.