I've needed to find a replacement for my Whole Foods body wash - something without harsh chemicals and something that doesn't irritate my sensitive and dry skin. I've tried a few body washes (like Dial) which don't work for me. Then I found this. This body wash is excellent! It's moisturizing but cleanses well. I like the way it lathers. It has a nice fresh and clean scent. I do think it slightly irritates the eyes, so for my face, I'm using the Baby Dove pump soap, but this works well for the rest of the body. I do wish it was a pump format, but the flip top lid works well too and you can turn it over when it's at the very end to get every drop. Love it!