I bought this for my one year old for his first birthday because it was a favorite of his Dad's growing up. He wasn't too interested in books quite yet but once he got this book, he started carrying it around and bringing it to me to read. I probably read this book to him five times a day. His older sister (3) can read it to him too since she has all the words memorized. The illustrations are fun and the words are rhyming and have a great rhythm. It's such a quick read too that I don't mind reading it to him five times a day either! There's a reason this book is still in print and that's because it's so fun for little kids!