My 11 year old daughter loves this book. She also likes the others in the series, but she really loves this one. Its cool that she understands the background behind all the Apple devices she is using. She really embraced the idea that Steve Jobs did not invent any of the technologies, he just made them practical, and more importantly, fun to use. She said she thought she knew a lot about Jobs before reading the book, but she really didn't know much at all. She was amazed in the amount of interesting facts about his life. She talked about Jobs for about 3 days straight after reading it.