I wish that I had been able to try this rice before being stuck with the remaining 11 of these after I didn't like the first one. I definitely won't be buying it again. I'm really surprised that there are so many good reviews. It doesn't really have any flavor, I'm sorry to say, but it reminds me a little bit of paste. It is very moist, to the point where I feel like if it was rice that I had cooked myself, then I must have added too much water. The good thing about it is that it's convenient, just pop it in the microwave for 90 seconds. Just don't expect too much when the 90 seconds is up.