For the past few years we've only used WeMo smart plugs by Belkin. They've worked ok and rules are easy to set up BUT, like any other smart plug, WeMo requires users to manage smart plugs using the WeMo app. The WeMo smart plugs were relatively easy to set up with Alexa, however, the moment there was a power outage, reboot of router, etc. they have been a royal pain to get back online.
I received my new Amazon Smart Plug today and the setup was very easy and took minimal time. This was so much easier dealing with one single app (Alexa) that I will now be replacing all of my WeMo devices. I would have given it 5 stars but using the scheduling option (days and times) in Alexa required too many steps. Users should ideally be able to add start times, stop times and days when creating a schedule versus creating separate schedules for start and stop times. Perhaps a lower price would be good. Not just because I want a less expensive product but more importantly, many people have already invested a lot of money with their current smart plugs. For example, over the past years I've added (7) WeMo plugs at an average cost of $30 each and $210 for all (7). Personally, I think it would be a wise decision for Amazon to drop their price so that they can win over customers like me at a faster rate.