I don't understand so many negative reviews for such a well described, overly instructed and warned about, product....? You were all told FRAGILE, no, it ain't Italian for Fragillee, it ain't French for Fagchumpe'a, no mam no sir, this is ENGLISH for the word fragile and be careful due to the hard fracturing nature of neodymium! And yet somehow this fact escapes the grasp of so many....? This item was so well packaged in bubble wrap and polystyrene that you'd seriously have to try to hurt these magnets! But where there is dumb there is a way to dumber, I guess.
I wanted good fridge magnets, so add a piece of duct tape as a non-marring buffer/pull tab and I now have exactly what I wanted. Good strength and easy to adjust or remove with the duct tape as shown in pics below. I have noticed however, these magnets have a stronger attraction to themselves then they do to iron or steel. Plenty strong for holding a stack of papers or a 12 month thick 'closed' calendar (with just one magnet wrapped in duct tape as shown) firmly against the fridge! It's everything you'd expect in strength and it's fragillee, (Italian for be careful) you've been told, repeatedly! You break it, your fault! Got it yet? Geeezum, I hope you understand.