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Up! The practcal approach to career growth (Russian Edition) (Russian) Paperback – December 7, 2010
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About the Author
Inna Kuznetsova Chief Commercial Officer, CEVA Logistcs Ms. Inna Kuznetsova joined CEVA Logistics, the leading global logistics company, in January of 2012. As the Chief Commercial Officer she heads the global sales organization and serves as a member of the Executive Board. Prior to joining CEVA Ms. Kuznetsova spent over 18 years in IBM. In her last role she was the Vice President, Marketing & Sales, Systems Software and built sales and marketing organizations for the newest product line in IBM Systems and Technology group. Prior to that she held a number of executive and managerial positions in sales, marketing and business development associated with areas of new or rapidly growing businesses. Ms Kuznetsova started her career in IBM in Moscow in 1993 and moved to the US in the end of 1996. In 2010 she became an author of a bestselling career book in Russian (Up! Practical approach to career growth - Mann, Ivanov and Ferber, Russia, 2011). She was profiled by Forbes in Russia in June 2011 as the first VP of Russian origin in IBM headquarters and interviewed on the subject of career by Glamor, CEO, Vedomosti and other leading publications. Ms. Kuznetsova holds PhD. in Mathematics from Moscow State University, Russia, and MBA from Columbia Business School.
Top customer reviews
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I've read a fair amount of books on marketing, and written by executives in prominent corporations. But none of those books discusses things like subtle cultural differences and how they affect day to day work, educational differences and why it's important for a person with PhD in math to get an MBA, and many other interesting things.
I deduct a star because:
- There is quite a few typos all over the book.
- Paperback version is not formatted well: font is inconsistent, indentation doesn't look good.
I hope the next edition of the book will undergo a more thorough review, and those issues will be fixed.
I'd also recommend getting the book translated into English.