Top positive review
A domain expert's guide to the social web
on December 16, 2011
I consider "Grouped" a must-read for people interested in learning about social media and its expanding influence on marketing and advertising.
Author Paul Adams is a social media domain expert who, as a Google employee, pioneered some of the concepts now embodied in Google+, and created a broadly influential presentation, "The Real Life Social Network" ([...]), that was viewed more than one million times (between two versions) as of December, 2011. Having also worked at Facebook since early 2011, Adams is uniquely well-positioned to understand and explain social web dynamics and their significance for relationship-centric business.
"Grouped" is an unusually ambitious book, only approximately 160 pages long, but deftly integrating themes from books such as "Connected" (Christakis/Fowler), "Incognito" (Eagleman), and "Thinking, Fast and Slow" (Kahneman) into a compelling narrative. In addition to addressing topics such as how our relationships and brains influence us, "Grouped" also clearly explains social web implications for marketing and advertising.
The book is likely to be an eye-opener for anyone exploring social media, and it also provides insights into how exceptionally well-positioned Facebook is today, in terms of its potential for advancing the state-of-the-art in marketing and advertising.