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Showing 1-10 of 346 reviews(Verified Purchases). See all 602 reviews
on March 7, 2016
Great book for anyone that is maintaining a website for a small business or organization. Not a technical book about writing code. Gives you a clear direction and guidance about how the vast majority of users surf the net and how to make your site easy for the majority of users. Less words, more photos, clear and obvious navigation. Great examples of both real and pretend sites that are good and bad and why they are good or bad.
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on November 29, 2016
Our website developer recommended me to read this book, and suddenly, we started talking the same language. It just made it so much easier to launch a new website. I was told so many times by our customers, that we have the best website in our field of work.

I think this book should be read by anyone involved in the website development. Is is easy to read, very practical, full of suggestions and colorful illustrations. I particularly liked a comparison of website sections to street signs, and the idea that there is always "just one more thing". I have to admit it, this book is both informative and entertaining.

Now, I am reviewing the third edition published in 2014. Currently, it is November 2016, so, inevitably, some information is no longer of current interest. Mr. Krug talks about a mobile version of websites, but the book was released before Google's "Mobilegeddon", therefore, not having a mobile site isn't even an option anymore. In the same chapter, he assembled a camera using a lightweight reading lamp and attached detailed instructions and photos. It just made me laugh )) Does it really need the instructions? Besides, why not use a GoPro?

Having said that, I really enjoyed the book. Yes, sometimes, it might a little bit too obvious , but it doesn't diminish the fact that this a very useful reading material for all your team members working on a new website. Have fun!
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on January 8, 2016
This is arguably the best introduction to Web usability, and much of its philosophy is applicable to design and communication generally. The original edition revolutionized my (and many others') approach to Web development and online PR. This newer edition improves on the original with no loss or faults. I'd like to see an even newer one that covered mobile apps and such, but that would just be icing on the cake. While this is not as in-depth as Nielsen Norman Group usability reports, those are highly focused on very specific matters, are expensive, and are intended for high-pay Web developers with major clients. If you're just getting started, or don't do this for a living, or are the webmaster for a single organization, this book is probably most of what you need for shapening your Web architecture intuition regarding what will effectively communicate and what will not. Note: This is not a technical HTML coding book, it's a user interface and communications psychology book.
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on March 2, 2017
A great book on product usability and how to create a great user experience. It's surprising how many companies have developed products that are difficult to use or require the user to do a lot of thinking to figure out how to use them.

Almost all of us have gone to a website that's hard to use or bought a product that required serious thinking to figure out how to use it. Krug uses plain language to describe how to make things easy to use, which makes life a lot easier for product users.
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on November 29, 2015
I am a doctor, a surgeon, so you would say why are you reading “Don’t make me think”. Good question.
Today we all live by the web, through smart phones and PCs, apps and websites, not to mention social networks that I personally have not yet discovered. The web and its usability is part of our common language, a new alphabet, grammar and syntax we have had to learn to live in our world and get along in our profession and free time. But if you met a person who was only able to speak and not read and write you would say he is an analphabet, the same is not true for a user of the web from whom no one expects she/he be able of composing or better designing a website or an app.
Presently, many domain professionals are willing to designing web content necessary for their specific necessities, but not yet able to do it by themselves and look for “primers” or “how to..” books to help them start or go pro in this activity.
“Don’t make met think” is I believe one of the basic books to learn from. Not only it is easy to read and very clear, but it is also funny, entertaining, full of useful information and at the same time systematic and complete.
Steven Krug is evidently a guru of web usability and he has reached the 3rd edition of his book that has filled the minds and hearts of thousands of computer people. It has been and is so popular I believe because it gets to the point of how to think before starting to design. In some ways it is almost a psychology text or better it uses a practical psychological approach to give simple directives to follow in order to keep on the right tract while carrying out design. It sidetracks into information on attention, the use of time, expert remarks on design and interfaces and also on how people actually think. A whole chapter is focused on ethics of web design: a web site should be a “mensche” or as we would say in Italian “un uomo d’onore”, a man of honor, and another on mobile applications with all their space related problems.
So, if you are a information technology specialist or if you are an amateur wanting to learn how to design an app or a website, this book is a good point to start from. Read it, love it and treasure its teachings.
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on August 18, 2016
This book was a joyful easy read to a newb to web design like myself. The size of the type was just right and the pages are organized to keep the reader visually interested (which fits perfectly with his teachings!).

Nearly every concept is easy enough that a child can understand. I had the hardest time with the concept of the shell pattern (Fibonacci spiral). Even so, I was required to create one for my final project and was commended by my professor on it!

This book kindled an interest in a field that I have never had an interest in. I wish I had read it BEFORE attempting an Android development course. I won't say I'm excited about web design now but at least, after reading this book, I am intrigued.
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on November 1, 2015
Newly-upda...er excuse me (REVISITED) and more timely than ever. This book should be an essential part of every web developer's/web designer's library. I bought this book as a UX Design Immersive student at General Assembly SF, as part of their pre-course work and required reading. So it also fits into the world of designing for human-centered experiences.

I keep referring to this book throughout my learning and development as a UX Designer. I find myself re-reading certain sentences like this one: “Making every page or screen self-evident is like having good lighting in a store: it just makes everything seem better.” I like how the book is laid out as a series of tips. They are not these convoluted, complex ideas or concept models. As the title suggests, ‘Don't Make Me Think’ is really just rooted in good, common sense practices that can be applied to not only web design, but other areas of design as well.
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on June 14, 2015
I have only been through 3 chapters, but I already love this book! I love the way Krug points out simple and obvious (but hardly noticed) user behavior like 'users scan web pages, they do not read them', 'they don't choose the best available options (when browsing a web page), instead they choose the first one' among others. As I read the chapters, I can totally recall myself doing what he states in the book while being a user of other websites, but not realizing the same while wearing developer hat. The suggestions and changes are subtle, but I can imagine them making quite an impact in terms of usability. Although I haven't implemented any of the suggestions yet, I can see them as being not so difficult to implement. After implementing the suggestions, I can easily imagine that the users might not even notice what has changed on your website, but they might be able to feel the website has become more usable. I would absolutely recommend this to any developer who writes an application for any number of users.
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on March 8, 2014
I don't think it's going too far to say that the most important issue in website design is usability. And here, my friends, is the bible of usability. Krug is wise, clear, persuasive, and funny. His years of work in the field are apparent throughout. His humanity is a nice bonus. He correctly asserts that a well-designed website is a gesture of kindness as well as a commercial plus.

I was in the advertising business for 30 years, and was something of a direct-response expert, so I was confident that I could design an effective landing page. Have you read Dunning and Kruger's "Unskilled and Unaware of It"?

Unfortunately, I designed my website before reading the book. But the day after I finished reading, I started to rework everything. The new site is going to go live in a few weeks. There isn't a single thing I didn't change.
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on April 19, 2017
This book is great! I thought I was set with my common sense, but Steve Krug managed to blow my mind. Even if you already have some pretty strong common sense, this book is a great tool for web designers of all levels.
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