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Showing 1-10 of 78 reviews(Verified Purchases). See all 140 reviews
on July 3, 2016
Every so often I lead workshops on pricing strategy. For the past several years I have been telling people that if you are in a conventional business (what Parker, Van Alstyne and Choudary call a 'pipeline business') and you are competing against a platform business you have already lost. Pipeline businesses do not have winning strategies against multisided markets, or as this book calls them 'platform businesses.' This book is the single best introduction I have read to Platform Businesses. If you use (and if you are reading this you do use a Platform Business, Amazon), are working on or may compete against a Platform Business you need to read this book. I have been recommending it to my own team at TeamFit.co to my investees and to companies that come to me for pricing advice.

Platform Revolution has many strong points.It explains the feedback loops and network effects (positive and negative) that drive platform business dynamics, the chapter on monetization is excellent and the chapter on governance is a must read (I think I will send a copy to Vancouver's mayor). The book even has a short section on data ownership, which is likely to emerge as a major social issue over the next decade (ask yourself, why does the company I work for own my employee records, why don't I own them too!).

Platform Revolution is not perfect of course. My main complaint is the lack of useful diagrams. The book is sketch poor and I found that I had to keep a notebook and pencil beside me as I read to make sure I was following all of the interactions of forces and to give me some mnemonics to remember what I was reading. This is good in that it helped me to build up my own mental models, but I would prefer to have shared sketches that I could use in business planning with other people. I also found the characterization of the two sides of a market as 'producers' and 'consumers' limiting. This is not a useful model to describe many two-sided market interactions, as the authors themselves noticed when they talked about dating sites (dating sites are a good thing to study to learn a lot about very dynamic two-sided markets). I also found the discussion of Porter's Five Forces to be simplistic and dismissive. This seems to be an MIT thing as other people associated with MIT have the same blinkers. A more useful approach would be to look at how each aspect of the five forces gets drawn into platform markets.

There are some other good books to read on this theme. I would also recommend Platform Ecosystems by Amrit Tiwana, Matchmakers by David Evans and Modern Monopolies by Moazed and Johnson. But Platform Revolution is an excellent place to start.
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on July 28, 2016
Disclaimers: I do not know the authors; I did buy the book from Amazon; I have no financial stake in the book; I am not a robot reviewer. My summary is that this book is essential reading for anyone who is part of any of the digital revolutions going on today. This includes those in business and those in information technology. You need to include the "platform mentality" in your business planning. I didn't give the book five stars for three reasons. One, a few references in the text seemed really out of date. Apparently no one caught those in the editing process. Second, in truth, the platform revolution started quite a while ago. Companies like CH Robinson have been successfully using it in the logistics business years before Facebook. Finally, all is not roses in platforms. Who is going to guarantee the quality of Uber cars and drivers, for example? Online reviews (like this one) are not 100% reliable and only a few bad apples can ruin the barrel. But it is an exciting time and an exciting book.
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on May 6, 2017
As a software engineer working in California for several years I found the book to be disappointingly lacking in useful content. Since the book was written by academics, and since others had mentioned this book as a high-content alternative to other platform books out there I had high expectations. The book lacks a clear theory, and reads more as a list of activities that large platform companies have performed to succeed. If you've worked close to platform companies you've probably already heard it all before. I understand that this book may be useful to those that have not had any exposure to a platform company, but I just came off of reading the Innovator's Solution—a business book that is insight after insight even after you've worked in a business. Unfortunately, I cannot say the same about this book.

The pros are that the book is well organized, well written, and the authors have given clear definitions and names to various elements of platform businesses. I was on the edge between giving it 3 stars or 2. Amazon's description of 2 stars is "I don't like it", which sums up my opinion.
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on September 29, 2016
This a scholarly but very readable survey of platforms and their foundations, with broad scope and modest depth. As a technologist and entrepreneur I found this a very good way to quickly grasp the breadth of platforms and the transformations they cause. If you want a good Platforms 101, you won't be disappointed. This book orients you. If you want implementation details, you'll need to look elsewhere. There are many platform foundations to choose from.
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on August 27, 2016
In the Information Age, data is key to every aspect of business interaction. Connecting platform users and faciltitating match-making between producers and consumers will revolutionize the global economy as we know it and this book details how it all is happening right now with more to come in the future.
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on April 9, 2017
Disruptive technologies and Innovation will continue to affect our thinking and discoveries going forward in the 21st Century.The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker. Mr Drucker said it well and Sangeet Choudary, Geoffrey Parker, and marshall Van Alstyne have provided us with a great roadmap and historical context to learn the lessons that will serve us well into the balance of the 21st Century.
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on April 8, 2017
We see the world changing fast impacting our life however we do not see what is behind, how it is changing, why is changing. The book gives you a clear understand of it. I would recommend to all company leaders to read and understand the revolution. Perhaps your business is already in jeopardy to be disrupted but you have not realized yet. When you do, it can be late!
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on June 14, 2016
This book was very instrumental in helping our strategy team find a common goal and language. It really helped our thinking stay centered. We did build on the concepts but that is expected. I would recommend the book to anyone really trying to understand what a "platform" is as being defined by the digital economy and the impact to value chain based business models.
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on May 9, 2017
Good primer if your new to this topic. Overall I added to my base of knowledge of the power of networked markets and how companies have leverage this framework in the past. Recommended.
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on December 19, 2016
This book is unbelievable. It is full of gems for starting marketplaces. The structure is such that it can either be an interesting read or a quick resource for companies launching marketplaces. The real world examples are fascinating and made me think about how my company can apply take aways to our business.
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