Top positive review
A mentor's bookshelf in a practical book.
April 19, 2014
Art in a simple format focused on one measure at a time presents a comprehensive treatise of the complexity of financial analysis in a easy reading accessible style. Like "Renewal Factor" by Robert H. Waterman and "Thriving on Chaos" by Tom Peters, "Art of Profitability" should be in every mentor's bookcase to be freely shared with every mentee and student of practical business. It can be read and understood by the novice. It can be the base for jumping off into the depths of strategic planning and complex applications. It can be the foundation of raging debates as to finance versus marketing versus the priority of short or long range objectives. I find it a useful reminder when I use it as a coaching tool with an experienced subordinate and an aid to pointing out weakness or academic deficiencies to an inexperienced new hire. In both cases it is neither condescending or preachy. I expect it is a good tool for marketers, accountants, and other general business practitioners seeking a foundation in finance and analytical business tools. For the entrepreneur its a good tool for prioritizing and designing a dashboard of analytical measures.