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Showing 1-10 of 493 reviews(Verified Purchases). See all 583 reviews
on November 21, 2010
"Business Model Generation" is a breezy read and a well-organized introduction to several related topics including: basic types of business models, techniques and strategies for generating ideas and thinking creatively about them, along with process steps for moving good ideas forward. But the promising title makes it sound like this is a more substantive resource than it really is.

PROS: Anyone new to these topics would likely have to read four to six separate books to get the broad coverage you'll find here. The authors have done a service for folks who want to come up to speed more quickly. I felt that I came away with some useful info in most of the chapters and each has additional references for further reading. The designers also deserve some credit for a creative and varied layout that makes the text seem fresher. Plus, you can feel good about yourself as you plow through 50+ pages in half an hour without fatigue. The bonus: this is a business book that won't have you drowning in business jargon.

CONS: As several reviewers have noted, there's breadth here but not much depth on the core topics. Those expecting more may be disappointed and some may find the book's suggestive title misleading. Probably more accurate if they called it "A *PRIMER* for Business Model Generation" instead of a Handbook. It's a place to get started, not a definitive resource as the term handbook implies. Finally, the small font sizes that a few reviewers mentioned will surely be difficult to read for those with less-than-great eyesight.
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on April 2, 2017
This is a good book for a beginner. Coming from an engineering background I do not have a lot of experience with the business side of, well, business. This book provides a common and easy to understand definition of a business model and how to develop it - especially when you need to do it in a fast and easily understandable, transferable, and modifiable manner.

The book had great graphic design but it was a little light on the technical details. Perhaps an "Advanced" version should be released.
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on March 3, 2013
If your a business owner, everything you need to know about developing or reviewing your business can be learned in the first 40 pages of this book. It pulls together all the aspects or building blocks of a business model in a very clear and concise manner utilizing what authors term a Business Model Canvas. This building blocks should be familiar to most if not all business owners: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners and Cost Structure. The book does not regurgitate information about these building blocks that can be found in so many other sources, but does summarize the key points. The books greatest contribution for the business owner is the canvas. This graphic enables the business owner to quickly visualize just how all these building blocks interacts -- just like a pictorial of a human skeleton quickly shows the novice how the various bones interact.

I feel the remainder of the book is primarily geared towards those professionals who assist business owners in developing their business models. It takes the discussion of business modeling to a whole new level than other business modeling books. I would characterize this part of the book as applying an engineering discipline to the field of business modeling. I am very anxious to incorporate the lessons into my own practice.
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on March 5, 2017
Another book that is an essential read for entrepreneurs and established business owners. The Business Model Canvas is a great tool to bring all of the basic elements for a business together. Good for planning and good for troubleshooting.
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on January 13, 2013
[1] How I Heard About The Book...
Mike Rhodes [...]] was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.

This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?

[2] The Lesson/Argument in Three Sentences...
If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .

At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Activities
- Resources
- Partners
- Cost Structure

Once you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.

The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.

[3] Why Read It ...
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.

The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.

[4] Key Chapters ...
- Definition of a Business Model
- The Business Model Canvas
- FREE as a Business Model
- Evaluation Business Models
- Business Model Design Process

[5] Consumption Method [Audio,eBook,Paperback etc] ...
Paperback + IPad App.

[6] Other Similar Books Worth Checking Out ...

 was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.

This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?

[2] The Lesson/Argument in Three Sentences...
If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .

At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Activities
- Resources
- Partners
- Cost Structure

Once you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.

The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.

[3] Why Read It ...
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.

The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.

[4] Key Chapters ...
- Definition of a Business Model
- The Business Model Canvas
- FREE as a Business Model
- Evaluation Business Models
- Business Model Design Process

[5] Consumption Method [Audio,eBook,Paperback etc] ...
Paperback + IPad App.

[6] Other Similar Books Worth Checking Out ...

Business Model You: A One-Page Method For Reinventing Your Career
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

[7] What Was Missing ...

I think the book could have used a little more depth when it came to examples and case studies... It's got a lot, don't get me wrong, but I think they could have gone a little deeper in places.
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on March 11, 2017
I am using this for an entrepreneurship class I am teaching. It is an excellent resource for understanding business models and ways to analyze a company's strengths, weaknesses, opportunities and threats in a practical manner.
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on May 1, 2017
Outstanding book. Very useful for creating and organizing new ideas. Lots of real world examples -- all from 2010 but still timely and many were about products and services we use today. Our team plans to use it to do a deep dive into the viability of our current project
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on November 3, 2014
[Good]

It looks really great inside and out. This book can be used as inspiration for doodle or sketching note taking (visual notes).

It covers basic concepts.

The actual book quality is great and it helps justify the price.

[Ok]

It's funny and really strange how they included creatives in the picture but completely ignored and left out engineers or scientists i.e. the 'builders' and 'makers'

[Bad]

There's not much actual content, which is kind of good when I get to the next point.

It's archaic and out of date. The new model of business thinking is that everything (including the business plan) is just an assumption that needs to be tested. This book tends to assume that your business plan is a near perfect prediction bible for your business.

[Verdict]

It's still worth a look given the visuals.
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VINE VOICEon August 15, 2014
The book uses a great layout, great illustrations, pictures and interesting graphs and contrasts. It also is easy to read and understand. The toolkit provided within the pages will serve the entrepreneur well in helping organize and sort through what is a very challenging component of business plan development - the conceptualization of the model itself.

The book falls short of a fifth star largely because it lacks the type of specific case studies and examples that I would have liked to see. The Canvas that is used as the framework for analysis and development is powerful, but also general in nature. The "how" through example would provide some breadcrumbs for the user to better apply the tools and organize the approach.

Having said that, the methodology is strong, the tools unique and powerful, and the book eminently readable and useful.
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on July 6, 2016
This book is a must have for entrepreneurs! If you're starting a business and need to figure out the structure of your business this book is a great guide. The illustrations in the book help catch the reader's eyes toward the bigger picture. This book provides detailed information that is vital for startup companies to consider when starting a business.
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