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Showing 1-7 of 7 reviews(Verified Purchases). See all 36 reviews
on February 11, 2014
If you are new about CI concept, this book is definetly a good starting point but not last. The year of book written is before 2000 and so many changes happent in technology side such as there is no popular lycos or altavista :) so it is an old book. But to get the idea and philosophy, it is good.

If you want to check some techniques for analysis it has good approches and ideas. For example SWOT technique seems easy but in fact it is a very dangerous tool in analysis unless you don't know how to do it well. And this book shows treasury to whom realize it. Regarding this point of view, even if you are a well practitioner on CI, you may want to read it. It's cheap :) but not worthless
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on February 6, 2002
I learned of this book while reading the "Ask Annie" column in Fortune (Jan. 7, 2002). I've been in Marketing for 10 years and was looking forward to a good book on competitive intelligence gathering. This covers only the most basic of topics: the plan, do, check, act cycle; annual reports; 10-Qs; government permits; etc. If you don't have a clue where to start in CI you may find this book helpful. If you've done even cursory competitive intelligence gathering before you will not likely find anything new here.
I should have paid attention to the reviewer that said, "If this is the FIRST book you read on Competitive Intelligence - it is not that bad..." I'll add not only if this is the first book, but also your first exposure, otherwise skip it.
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on September 26, 2013
This a good book about Competitive Intelligence but it is out to dated. It talks about pagers, so you can imagine how out to dated this book is. If you want to know more about the subject I would recommend you to search for another book. Choose one wrote more recently (after 2010).
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on November 5, 2015
É um clássico da área.
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on February 7, 2014
This book is easy to read, with great examples and thorough coverage of the topic. It is a great resource and learning tool.
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on February 23, 2003
Great read, and a very easy read. This book is more of an introduction to the philosophy of Competitive Intelligence than anything else. It provides a good conceptual overview.

The chief failing of the book is that the world has changed since it was written five years ago. It'd be interesting to see how an updated book would justify CI in a "down" economy, and how its importance has changed with the bursting of the dotcom bubble.

It's still a worthwhile read, but I would rather see a book that has been updated to current world and economic conditions.
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on October 1, 2010
This book provided a really good foundational review of a CI program. It's a bit out of date otherwise I would have given it a 5 star rating.
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