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this book is as much about developing a well-rounded marketing strategy as it is about getting better Google rankings for your w
on September 15, 2016
While the title highlights SEO, this book is as much about developing a well-rounded marketing strategy as it is about getting better Google rankings for your website. As a web designer myself, I understand what the authors are saying about how websites have evolved from digital brochures to marketing platforms, but also how a lot of the web design industry still treats web design as a creative and development exercise – so there can be a lot of missed opportunity if marketing, SEO and lead generation aren’t included in the process. This book is great for business owners, it gives you a peak under the hood without getting too technical, and it will show you how to get a lot more out of your website. It's a must read!!
on September 20, 2016
As somebody who has read pretty much every book (and blog) on SEO, I consider this one the cream of the crop. There are a few reasons for this:
- It takes a unique approach to developing a marketing strategy, explaining how things have changed over the years.
- It explains how SEO, when done correctly, can be every bit as important as advertising and PR.
- It provides a step by step guide for doing things the right way (no shady tactics here).
Developing an SEO strategy for your business is easier said than done. Sure, there are people out there who tell you it's easy, but nothing could be further from the truth.
The authors of SEO for Growth are leaders in this space. In other words, you can trust everything they have to say. Not only have I read this book twice, but I've passed it along to my partner. It's a must read!
- It takes a unique approach to developing a marketing strategy, explaining how things have changed over the years.
- It explains how SEO, when done correctly, can be every bit as important as advertising and PR.
- It provides a step by step guide for doing things the right way (no shady tactics here).
Developing an SEO strategy for your business is easier said than done. Sure, there are people out there who tell you it's easy, but nothing could be further from the truth.
The authors of SEO for Growth are leaders in this space. In other words, you can trust everything they have to say. Not only have I read this book twice, but I've passed it along to my partner. It's a must read!
on April 6, 2017
Regardless of your level of experience, SEO for Growth is a valuable resource for any business owner, web designer, marketer or just about anyone interested in growing a business online.
In this book you will uncover SEO strategies to connect people to your website, and see how that drives real results in converting them to customers. It also provides a peek inside of the mind of Google. You’ll understand how Google thinks, and what it takes to move up the rankings on its SERPs.
The authors explain how you can’t have an effective SEO strategy without understanding how that strategy integrates within your complete marketing plan. The book states that a website alone is not a marketing plan, and it provides in detail many of the elements of a strategic marketing effort that can contribute to better search engine results. This guide not only explains why, but will also show you how all the pieces fit together.
As you move from chapter to chapter in this book, you will not only be able to easily understand and apply the concepts presented, but you will be given tips, resources and advice from industry leaders.
If you want to learn about SEO, you’ll find tons of resources packed into an easy to understand, informative and very relevant book. This is among the best books on SEO, and I will continue to refer this book to others.
In this book you will uncover SEO strategies to connect people to your website, and see how that drives real results in converting them to customers. It also provides a peek inside of the mind of Google. You’ll understand how Google thinks, and what it takes to move up the rankings on its SERPs.
The authors explain how you can’t have an effective SEO strategy without understanding how that strategy integrates within your complete marketing plan. The book states that a website alone is not a marketing plan, and it provides in detail many of the elements of a strategic marketing effort that can contribute to better search engine results. This guide not only explains why, but will also show you how all the pieces fit together.
As you move from chapter to chapter in this book, you will not only be able to easily understand and apply the concepts presented, but you will be given tips, resources and advice from industry leaders.
If you want to learn about SEO, you’ll find tons of resources packed into an easy to understand, informative and very relevant book. This is among the best books on SEO, and I will continue to refer this book to others.
Phil and John provide an excellent blueprint on SEO for small businesses and detailed references ...
on September 15, 2016
A solid, updated guide to SEO for small business owners. Phil and John provide an excellent blueprint on SEO for small businesses and detailed references as well. Just look through the table of contents and you'll see that SEO has evolved to a complex set of strategies including desktop and mobile websites, social media marketing, ratings, and reviews, blog posts, analytics, link building and more. I especially like the section on "A Website is Not a Marketing Plan" where they emphasize the importance of having all encompassing marketing strategy rather than just ranking your site on Google. Chapter 15 gives some great advice on content creation...one of the bigger challenges in SEO, especially for do-it-yourselfers. If you are looking to hire an SEO consultant or agency, this book will give you a solid, up-to-date background so you can ask the right questions.
on March 31, 2017
If you could take all of the important SEO information from the last 5 years and what is going to continue to be important over the next 5 years...distill it into an easy to understand format with clear action steps on how to execute...
...then layer on case studies of how it has been proven to work...and profiles of the some of the smartest people in this field (so you can follow and learn from them)...and add a touch of wit and humor to what's "kind of" a dry topic to some...
...you might have something that approaches the value that this book delivers. Easily the best investment I have made for my business in the last year. Get it
...then layer on case studies of how it has been proven to work...and profiles of the some of the smartest people in this field (so you can follow and learn from them)...and add a touch of wit and humor to what's "kind of" a dry topic to some...
...you might have something that approaches the value that this book delivers. Easily the best investment I have made for my business in the last year. Get it
on September 28, 2016
When I saw the title and John's name attached, I knew this book would be good. Too many books are long on theory and short on actionable advice. That is never the case with John Jantsch. I've not interacted with Phil in the past, but I will be in the future. His insights provide insider information from someone "in the trenches". The combination of these two gentlemen is powerful, indeed.
I bought this on a Friday and made the mistake of letting my team greet the UPS man instead of receiving the shipment myself. As a result, it was nearly a week before I finally got my hands on it. They all read it before I got the chance.
Do yourself a favor. Pick up this book and pay attention to the near continuous stream of content and Podcast wisdom coming from both Phil and John. You'll be glad you did.
I bought this on a Friday and made the mistake of letting my team greet the UPS man instead of receiving the shipment myself. As a result, it was nearly a week before I finally got my hands on it. They all read it before I got the chance.
Do yourself a favor. Pick up this book and pay attention to the near continuous stream of content and Podcast wisdom coming from both Phil and John. You'll be glad you did.
on March 31, 2017
I loved this book. I thought it was a well thought out primer on content-driven SEO. This book seemed to be more practical and more accessible than many of the other books I've read in this space. I especially appreciate the tips at the end of each chapter as well as the recommended experts to follow. The last chapter with all the resources is fantastic and had several tools I was unaware of.
Highly recommended.
Highly recommended.
on October 6, 2016
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & EntrepreneursI am a small business owner who, before reading this book, knew virtually nothing about SEO. After reading it cover to cover, I not only feel well-versed in SEO best practices, but I have the resources to continue keeping up with the field as it changes. This book is accessible and engaging, so it’s not hard to get through, and it gives you an entire toolbox that can be put to immediate use. I can’t wait to use the tips and tricks to grow my business more efficiently than I was trying to do before. And I love all the extra resources the authors included like the Experts to Watch and the linked glossary.
on September 29, 2016
I loved it! I grabbed a copy of SEO for Growth the first day it was released. I gain so much value from the Duct Tape Marketing blog that I just knew this would be full of insights on current SEO. I have zero tech experience and very limited knowledge and now I feel much more informed and confident that I can provide the right guidance to our Tech team and continue to optimize our website and online presence. Thank you!
