Top critical review
Useful marketing book but it's also a teaser for up-scaling to expensive online and other courses.
July 1, 2018
This is an insightful book especially if you are a bit new to marketing. While building a story brand is nothing new, Miller does a more than adequate job setting up its importance in marketing and then fleshing out the details in section two. After a good discussion of the StoryBrand Brand Script (SB7), in section three he discusses how to implement this to build a better website - still spot on material. He then discusses how this can apply to a large organization, then wraps up the book by giving a so-called StoryBrand marketing Road Map.
However, this is where the book and his obvious marketing ploy at the often hapless reader falls apart. At the most crucial stage of the book he skimps on each of the five elements of the Road Map, all the time mentioning that there is more to be learned at his live conferences held periodically and also online. While it's OK to mention this option, it is over-bearing. Not only does it become over-bearing, but the last part of the book is intentionally short of implementation details as a way to draw the reader into wanting, or "needing" more to implement the book's overall strategy. It's clever. After just investing the time and energy to read the previous near 200 pages and being sold on how important the Story Brand is to marketing success, you have now been geared to actually want more to bring the circle, both learning, implementation and even emotionally - complete.
The next logical step is to check out his company online. This is where I balk again at Miller's strategy. His live courses are just under $2000 per person, but if that's not an option, including for me since I currently work in Southeast Asia, there's an online course option, which comes in at a whopping $1500. Worse yet, the price is not give on his well-crafted website but you have to "request" permission to apply for the course, then in an email the price is sent with another problematic notion, a 48-hour ticking clock to make the decision to buy the course. I just received notice that my 48 hour window of opportunity is closing - no thanks Mr. Miller.
Below is the email blast just received.
"This private invitation is only good for another 24 hours. If you're tired of wasting money on websites that don't work... If nothing is happening when you send your email campaigns...If your elevator pitches fall flat...The pain stops here.
If you haven't clarified your message, your current marketing is costing you money. You're pouring water in a leaky bucket.
There's a better way to talk about your products and services -- in a way that compels people listen and respond. StoryBrand helps you uncover it."
But what a minute, let's go back full circle, aren't these the reasons I bought the book in the first place? Do I really have to spend $1500 or more to learn about this since it’s supposed to be fully covered in the book? Also, as another reviewer just wrote, be warned you that if you sign up for the videos and forms you will be inundated with emails trying to sell you into his other programs. Be advised that there is an MLM component behind this book.