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4.7 out of 5 stars
4.7 out of 5
7,111 global ratings
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The Culture Code: The Secrets of Highly Successful Groups

The Culture Code: The Secrets of Highly Successful Groups

byDaniel Coyle
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Tom P.
5.0 out of 5 starsGreat book on successful team cultures.
Reviewed in the United States on May 21, 2023
One of the best books I’ve read on this subject. It’s as good as “leaders eat last”. Must read if you desire to inspire a winning culture for your team.
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Top critical review

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trefrog66
3.0 out of 5 starsIt's good but I have questions
Reviewed in the United States on November 19, 2018
Overall I loved this book. But several of the corporate cultures he writes about as being positive have since had sexual misconduct issues, or in some cases no women or few women to include in the cultures. I think it would make for an excellent follow up to examine how women and non-binary persons are accepted into the workplace using the advice in this book. Or how to alter corporate culture to empower all people.

I reached out to Daniel in the hopes that he had some thoughts. I haven't gotten a response, but here is what I said as it applies to the book:

Hello Daniel!

I just finished reading The Culture Code and I really enjoyed it. I'm a photographer and lots of your research connected to my own about putting clients at ease and communicating that failure is ok.

However, I did have one thought that I hoped you'd be able to offer some additional insight into. Some of the cultures you researched had/have issues with toxic masculinity. I was an improvisor in Chicago for over 10 years, and in many ways the trust used to build strong groups was also used as a vehicle to groom young women to trust terrible men. Similarly, John Lasseter stepped down as head of Pixar amid misconduct allegations. And the Navy SEALs still haven't had a women in the squad.

My question is, when strong culture comes from expressing safety and vulnerability, how can these institutions be viewed as strong when women's experiences have been so different? And in your research had you noticed any ways that other companies had dealt with toxic masculinity?
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Tom P.
5.0 out of 5 stars Great book on successful team cultures.
Reviewed in the United States on May 21, 2023
Verified Purchase
One of the best books I’ve read on this subject. It’s as good as “leaders eat last”. Must read if you desire to inspire a winning culture for your team.
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Claire
4.0 out of 5 stars Great points but some logical fallacies in how they're made
Reviewed in the United States on February 14, 2023
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Overall - the book makes great points and tells the story through real life examples. The overall meat of the content is compelling and I appreciated the real life application section of each chapter. I would recommend this book to people interested in expanding their leadership potential.

However, my only critique is that many of the examples feel shoehorned into a section to prove a point. Or, over-attribute an aspect of the books impact on the success of the organization.

A few examples:
- Google became what it is because they had street hockey games and open forums
- The navy seals killed Osama bin laden because a navy seal had to be vulnerable by telling his team to practice for a potential crash
- Saying that sharing a social media post about trying to find a balloon is people being 'vulnerable'
- The spurs built safety by going to dinner even after they lost an important game (which they then also lost the subsequent game, losing the NBA finals that year)

As long as you can see past the exaggerated evidence of the impact of the books philosophies then you'll enjoy the book.
7 people found this helpful
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Dmitry N. Zhukov
5.0 out of 5 stars Indispensable for team leaders or team members
Reviewed in the United States on April 4, 2023
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I listened to this book on audio and then proceeded to buy one for myself to re-read and underline, and bought another one for my boss, who fortunately, has an open mind and is an avid reader. This is the best instrument if you want your team productive and fun to be in.
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Wally Bock
4.0 out of 5 stars A Great book with helpful insights, but there's a glitch or two
Reviewed in the United States on April 24, 2018
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There are a lot of books about culture and how to create a strong and healthy one. Daniel Coyle knew that a strong and effective culture is part of the secret sauce of successful organizations. He knew that “A strong culture increases net income 756 percent over 11 years, according to a Harvard study of more than 200 companies.” He thought he could look at strong cultures in a different way and write a book about it. Here’s how he puts it.

“I spent the last four years visiting and researching eight of the world’s most successful groups, including a special-ops military unit, an inner-city school, a professional basketball team, a movie studio, a comedy troupe, a gang of jewel thieves, and others. I found that their cultures are created by a specific set of skills”

Coyle started with a definition of culture that’s a little bit different than the norm. He says, “Culture is a set of living relationships working toward a shared goal. It’s not something you are, it’s something you do.”

So, what is it that you do? What do people in organizations that create strong cultures do that their peers in other organizations don’t do?

Coyle organizes the book into three sections, each one of which relates to a specific skillset. The three skills are: build safety; share vulnerability; and establish purpose.

There are several chapters about each skill. There’s a good mix of stories and studies. Coyle chooses his examples carefully and tells their stories well. He doesn’t use bullet points or frequent summaries, so sometimes you will work to tease out his meaning. You can get a sense of this if you review my highlights from the Culture Code on Goodreads.

Most business authors put summaries of key points or action steps at the end of every chapter. Coyle doesn’t. Instead, he includes a chapter at the end of every section, titled “Ideas for Action.” That chapter functions as a review of the other chapters in the section. I think that’s a good device, but I’d rather he also put his key points at the end of every chapter.

Coyle’s a good storyteller and he makes it a point to try to tell stories you may have heard before from an angle where you haven’t seen them before. One of those stories is the story about Tylenol and its credo. Another is the story of the founding of Pixar.

In telling those stories, Coyle leaves out some interesting and potentially helpful things. For example, he tells us about the meeting where Johnson & Johnson executives reviewed the company’s credo to see if it should be revised. We know there was a meeting. But Coyle never tells us whether they changed the credo or not at that meeting. He simply jumps ahead to the Tylenol crisis, where the credo became guiding principles for one of the most successful disaster recovery examples ever.

Then, there’s the story of Ed Catmull and Pixar. Coyle says, “If you set out to design a life that represented the perfect merger of art and science, you might design one that looks like Catmull’s.” Then, just below, after mentioning a little bit about Catmull’s parents and his early interests, he says “After college, he landed a job with George Lucas…”

Well yes, it was, technically, “after college,” but it was a full five years after Catmull got his PhD. And, after talking about the life as a model for the perfect merger of art and science, Coyle leaves out the fact that in his pre-Lucas and pre-Pixar days, Ed Catmull worked on projects for ARPA during the time he was working as a physicist.

Those are important things to know if you want to learn how Ed Catmull developed into the manager he is today. You can learn more about them in his book, Creativity, Inc, about his life and Pixar.

Special Note

Chapters 15 and 16 are worth reading, even if you skip everything else. Chapter 15 is “How to Lead for Proficiency” while chapter 16 is “How to Lead for Creativity.” The two skills are different and which one you choose as a manager will determine what values you treasure and what kinds of performance you optimize.

In A Nutshell

This is a book that will help you create a strong and supportive culture where you are. There are problems with the book, but they’re not big enough or consistent enough to really detract from the value. If you want to learn about how to create and maintain a positive and strong culture in your team or organization, buy and read The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle.
311 people found this helpful
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S.W
5.0 out of 5 stars Not a cheesy leadership book-no babying required!
Reviewed in the United States on January 24, 2023
Verified Purchase
I'm a new manager and figured I'd try to improve some of my mentality from coming from a tech contributer. I read a few books and couldn't help but roll my eyes at a lot of them. They don't understand the shackles in a corporate world we go through first starting out! This book on the other hand was entertaining, had great examples of modern leaders and gave actual results of studies! The book also didn't pander to "soft" leadership and suggested the positive effects of not just always coddling your employees. I got done with the book in a day and passed it up the leadership chain and was actually really impressed.

If you are like me, hate corporate BS and and are looking for ways to better your team without being their mom, this book is for you.
3 people found this helpful
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DannyC
5.0 out of 5 stars Book is so good it'll make you quit yor job.
Reviewed in the United States on February 9, 2023
Verified Purchase
The information in this book is incredible. If you are a leader or ever want to be one, read this. If you are a leader and everything you do runs counter to the information in this book, you are the Peter Principle in action.

THERE IS HOPE. This book is so well organized, you will be able to apply the teachings and redeem yourself.

Life is too short to let your workplace culture suck and this book will tell you what to look for in a new workplace if you can't fix it.
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Kyle Klekamp
4.0 out of 5 stars Great book. Common content. Well put together
Reviewed in the United States on January 22, 2021
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Third book for Jan: “The Culture Code” by Daniel Coyle. I went into this looking for insight on how Sarah and I can build a life-giving culture for our growing family. Many of the ideas in this book were not new, in fact if you’ve picked up books on highly productive groups (think Pixar, Navy Seals, Amazon, etc) you’ve probably come across this material. However, Coyle puts the ideas in one place, in highly readable content that is applicable for any context.
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The book is framed around three skills for building a great group culture: Build Safety, Share Vulnerability, Establish Purpose. Easy enough. But it was the insights gained from various controlled experiments and the wisdom given by those interviewed that really helped me take the abstract and begin to see these ideas in practice. For instance, safety: Much of the inertia in group projects involves the safety within the group- “How am I performing?”, “How do I compare to my teammates?”, “Can I tell them what I honestly feel about their work?”, “What role do I play in this?”, “Who is the leader?”...How do groups overcome this? It starts with belonging cues. Belonging cues can be eye contact, physical touch, close proximity, short exchanges (no long speeches), lots of questions, active listening, humor, etc. Really anything that tells others, “Hey you belong here. You’re safe here. You and your work are valued. Help the team get better.”
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Then there’s vulnerability. Sharing vulnerability in a group empowers others and unlocks a group’s ability to perform. The two sentences that underpin the section are: “Anybody have any ideas? Tell me what you want, and I’ll help you.” They come from stories where people in positional power risk vulnerability to help their groups fuse collective energy and achieve something better than any one of them could’ve done alone. Vulnerability tells others: “I can’t do this alone. But we can do it together”.
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Lastly establishing purpose. It goes without saying- aim at nothing and you’ll get it every time. But aim at the wrong thing and you’ll get that too. Develop a mission statement. Anchor to it in all you do as a group.
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Highly Recommend.
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Ignacio Escobedo
5.0 out of 5 stars lots of Learning
Reviewed in the United States on February 21, 2023
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It is an easy book to read because is entertaining and has lots of learnings to evaluate what are your perceptions and paradigms of what makes or better how to make a great team.
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Gary Moreau, Author
4.0 out of 5 stars Context: Is there a code or does it just rhyme?
Reviewed in the United States on February 19, 2018
Verified Purchase
This is a superb book with an audacious goal – what can organizations and their leaders learn from other organizations like Zappos, Pixar, the New Zealand All-Blacks, the San Antonio Spurs, and SEAL Team Six, to name just a few? And if not quite scientific, the methodology Coyle employs is an objective and heartfelt search for pattern.

I admit that I bought this book with a fair amount of skepticism. Having spent four decades attempting to lead organizations in one capacity or another I have devoted countless hours in both personal and shared attempts to reverse engineer the secret sauce of success. My ultimate conclusion: about the only thing successful leaders share in common is success itself. Reality is always defined in context and context comes in an infinite array of colors and shades.

I will eagerly admit that Coyle made more progress in dispelling me of that notion than I would have wagered. He looked hard and, to his credit, he was clearly looking for an answer, not just a best seller. Authenticity comes up again and again in his analysis and if there is a secret sauce I think both that authenticity is a main ingredient and Coyle himself has it in abundance. (Which undoubtedly explains, in part, why he is such a successful author.)

In the end, however, he didn’t quite get me over the finish line. Not for lack of trying or for anything wanting in his research or his writing. Both are superb and this book deserves to be one of the top performers of 2018.

Perhaps I am just a romantic for the inexplicable beauty of inspiration. Perhaps I don’t want to see it fully explained. Perhaps I still hold out hope that we place just a little too much hope in the rationality of science. Not because I don’t embrace science to the core; but because I find curiosity to be so compelling and I never tire of the uniquely human joy of wonder.

A very good book. I highly recommend it.
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Anu Ishola
5.0 out of 5 stars Really Good Book
Reviewed in the United States on November 23, 2022
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Very Insightful. I enjoyed reading and learning from the book. I would recommend for anyone interested in leadership, team building and work culture transfer
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