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  • The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition
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The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

byEliyahu M. Goldratt
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Top positive review

Positive reviews›
Corbin Carlton
5.0 out of 5 starsBest Review, Chapters 1-30
Reviewed in the United States on April 9, 2022
The Goal, by Eliyahu M. Goldratt and Jeff Cox

Chapter 1

The plant is anchoring down the entire company.
Rogo has run the plant for 6 months and has 3 months to turn the plant around.
Rogo’s home life is stressful due to his lack of attention towards his family.
Bill indicated the plant has many inefficiencies.
Bill’s visit resulted in a master machinist quitting during an operation.
The master machinist quitting resulted in damage to the crucial NCX-10 machine.
Rogo blames Bill’s interference for the numerical control machine, NCX-10, being down.
Bill promised order 41427 will ship today, but it requires the NCX-10 to complete.

Chapter 2

Rogo comes home in the evening for a short dinner before returning to the plant.
Rogo forgot he had promised his wife a night in town.
Bearington is a decaying factory town losing a plant a year for over a decade.
The NCX-10 is repaired. First shift had been held over for overtime, against policy.
People are carrying parts one at a time and walking with them.
Individuals throughout the plant are being shifted to work on order 41427.
41427 shipping cost a machinist, repairs, overtime, and lost productivity.
Half the plant has already been laid off.
There are work-in-process issues causing inventory to stack up.
Rogo has an engineering degree and an MBA.
Rogo has become a stranger to his wife and kids.

Chapter 3

Rogo wakes up the next morning and daydreams on his way to work.
He ponders about a company wide meeting Peach is holding and what it's about.
Rogo wonders why Peach’s attitude has changed.
Rogo reminisces on the fun nights him and Peach had a few years ago.
As he walks in the corporate building he’s greeted by Nathan.
Nathan tells him about how the whole division is going to the chopping block.
He finally makes it to the conference room and sits down as Peach begins talking.
Rogo has a hard time paying attention during the meeting. His thoughts are racing.
Rogo looks for a pen in his suit jacket pocket but pulls out a cigar.
He begins to remember why he has that cigar.

Chapter 4

Rogo is still sitting in the meeting but still isn’t paying attention.
His train of thought goes to two weeks ago when he’s at O’Hare airport.
He’s at O’Hare because he’s headed to Houston for a robotics conference.
While he’s waiting for his flight, he runs into an old physicist professor, Jonah.
He begins chatting with Jonah about the productivity and efficiencies of Rogo’s plant.
Jonah is studying the science of manufacturing organizations
As they talk, Jonah understands Rogo’s plant problems and begins questioning Rogo.
Jonah warns Rogo that efficiency measurements are lying to him.
Jonah asks Rogo what he thinks productivity really is to define it.
Rogo thinks long and hard about the question of productivity.
He tells Jonah that it means he’s accomplishing something in terms of goals.
Jonah is late for his flight and they both run to the gate as they continue talking.
Jonah gives Rogo a cigar.
Productivity is the act of bringing a company closer to its goal.
Productivity is meaningless without a well defined goal.
At the aircraft door, Rogo asks Jonah what every company’s goal really is.
Rogo can’t understand the meaning of productivity until he knows what the goal is.

Chapter 5

Rogo snaps back to reality and remembers he’s still in the company meeting.
He still is not paying much attention and only hears a little of what is said.
Peach calls for a break and everyone leaves except Rogo.
Rogo thinks for a minute, gets up, and ditches the meeting.
He gets in his car and just drives for a while, contemplating what Jonah had said to him.
He gets hungry and stops off at a pizza joint before heading back to his plant.
Across the highway from the plant is a hill where Rogo parks his car and eats.
As he sits there he continues to think about what productivity and efficiency really mean.
He lists possible goals: quality, efficiency, productivity, technology, and sales.
He concludes the goal of a manufacturing organization must be to make money.

Chapter 6

Rogo walks into the plant and finds workers idle, relaxing and not working.
Rogo scolds their supervisor for allowing idle workers and demands they be active.
Even if those workers were producing, would they be making the company money?
Rogo sits with accountant Lou to discuss the company's goal.
Lou explains a relative measurement like ROI helps more than net profit.
Lou mentions cash flow is critical to any company's survival.
Lou agrees to help Rogo save the plant.
Rogo writes down 3 critical measurements: net profit, ROI, and cash flow.
Rogo writes down: the goal is to increase net profit, ROI, and cash flow.
Rogo calls Julie late at night and realizes he’s missed his postponed night with her.
Rogo thinks it difficult to teach connecting the plant’s operations to company evaluation.

Chapter 7

Rogo returns home late. His daughter gets all A's in her report card.
Rogo considers calling a headhunter but feels a responsibility to stay at the plant.
Rogo decides to find Jonah, the manufacturing scientist.

Chapter 8

Rogo gets swamped with meetings all day and forgets to find Jonah.
Rogo goes to his mother's to contact Jonah.
Jonah returns his call and agrees that The Goal of an organization is to make money.
How can Rogo know if his plant's internal evaluations really measure productivity?
Jonah has developed measurements which express The Goal for manufacturing.
Jonah's measurements are throughput, inventory, and operational expense.
Throughput is the rate at which the system generates money through sales.
Inventory is all the money the system has invested in purchasing things which it intends to sell.
Operational Expense is all the money the system spends in order to turn inventory into throughput.
The Goal must be expressed in terms of these measurements.
Jonah hangs up and Rogo sleeps at his mother’s house.

Chapter 9

Rogo awakes at 11 a.m. and calls his secretary for plant updates.
The CEO is coming to the plant next month to record a video.
Rogo leaves his mother’s house for his home to clean up.
Throughput, did the plant sell more products?
Inventory, did the plant’s inventories go down?
Operational Expense, did the plant layoff employees after adding robots?
The Goal: Increase Throughput while decreasing Inventory and Operational Expense.
At the plant, Rogo studies the effect adding robots has had on sales with the accountant.
Sales for the plant’s products are either flat or declining.
Requiring robots to operate at high efficency is causing inventory to pile up.
Inventory of unused parts is piling causing an increase in carrying costs.

Chapter 10

Throughput is the money coming in. Inventory is the money currently inside the system.
Operational Expense is the money we have to payout to make Throughput happen.
Rogo realizes that every part of the plant can be placed in the three measurements.
Rogo understands the robots have been counterproductive with respect to The Goal.
Rogo needs to create a plan to be productive towards The Goal so he calls Jonah again.
Rogo plans to leave for New York to meet Jonah at his hotel in the morning for breakfast.
Chapter 11

At home, Rogo’s wife is deeply upset by his recent behavior. He leaves for the airport.
Rogo and the manufacturing scientist meet, but he is too busy to be a consultant.
Rogo asks Jonah how much he is going to need to pay for Jonah’s help.
Jonah wants no pay if the plant folds. His compensation is to be part of the new profits.
Jonah says often pushing for high efficiencies can take us away from The Goal.
Jonah says a plant where everyone is always working is highly inefficient.
A balanced plant is where capacity of each resource is balanced with market demand.
The closer you come to a balanced plant, the closer you are to bankruptcy.
Jonah claims it is wrong to assume trimming capacity to balance with market demand will have no effect on throughput or inventory. Jonah has a mathematical proof showing when capacity is trimmed to market demand that throughput goes down and inventory goes up. More inventory increases carrying costs, an operational expense.
Dependent Events and Statistical Fluctuations when considered together explain this.
Rogo flies back home.

Chapter 12

Rogo questions his wife about where she stayed last night and who the kids stayed with.
Julie is lonely, feeling abandoned, and left for a night to vent to a friend.
Rogo explains he is always away from home because he is trying to support the family.
Rogo promises to spend more time with the family including the whole weekend.

Chapter 13

Rogo’s and son start off the weekend on a trail hike with a Boy Scouts troop.
He connects hiking to Jonah’s Dependent Events and Statistical Fluctuations.
The troop formed a line that is lengthening due to an accumulation of the fluctuations.
The troop’s line dependency limits higher fluctuations in regard to shortening the line.
Rogo conceptualizes a model of the troop’s line analogous to a manufacturing plant.
Throughput is Rogo’s walking rate since he is trailing the line.
Inventory is the distance between the line leader and Rogo at the rear.
Operational Expense is the energy the whole troop expends to progress down the trial.
Rogo’s throughput is influenced by the line’s slow statistical fluctuations accumulating.

Chapter 14

On the trial, on lunch break, Rogo conceptualizes a new model with bowls and matches.
Bowls are lined up and die rolls move matches from bowl to bowl until a final bowl.
Throughput is the speed matches come out the last bowl. Bowls: stages of production.
Inventory total matches in all the bowls at a given time.
Operational Expense is a hypothetical carrying cost for the total matches in bowls.
Input bowls had no issues. Bowls near outputs became swamped with inventory.
Chapter 15

Lunch ends and the hike resumes. The kid’s lineup with the fastest first.
Fat Herbie is in front of Rogo. Herbie constrains Rogo’s throughput.
Rogo stops the troop and flips it around so Herbie leads. The troop stays together.
Herbie is slowed by his heavy bag. The troop redistributes his load so he can go faster.
No longer burdened, Herbie speeds up. Throughput soars and inventory stays low.

Chapter 16

Rogo returns home finding his wife has left. She wrote him a short explanatory note.
Rogo calls Jane and Julie’s parents, but no one knows where she has gone.

Chapter 17

Rogo struggles to take care of the kids in the morning and get them to school.
Mr. Smyth is now Rogo’s boss and he demands 100 sub-assemblies by the end of day.
Rogo has a conference with his staff trying to explain his ideas from the hiking trip.
Rogo draws out a schedule plan for 100 sub-assemblies by day’s end using robots.
He’s confident Dependent Events and Statistical Fluctuations will prevent shipment.
The setup crew is late thus delaying the robot’s throughput. Rogo was right.

Chapter 18

Rogo returns home from work. Julie called their son, and she will be away for a while.
Rogo awakes to an easier morning with his mother’s assistance.
At work his team is ready to work towards The Goal after seeing it in-person yesterday.
A resource’s capacity cannot be measured in isolation, but where it is in the plant.
Rogo calls Jonah again. The whole staff gathers around the phone to listen.
Jonah tells Rogo he must differentiate between bottleneck and nonbottleneck resources.
Bottlenecks are resources whose capacity is less than or equal to demand placed on it.
Non-Bottlenecks are resources whose capacity is greater than demand placed on it.
Jonah insists they not balance capacity with demand, but flow of product with demand.
Bottlenecks should produce just under market demand in case the market drops.
The staff begins to group parts of the plant as work centers and look for bottlenecks.
It should be easy to spot a Bottleneck by looking for where inventory is piling up.
The NCX-10 is a bottleneck. It does the combined work of 3 old machines it replaced.
Another bottleneck is the Heat-treat that never runs full due to expeditors trying to ship.
The company lacks the funds to alleviate the bottlenecks by increasing their capacity.

Chapter 19

At home, Rogo eats and prepares to head to the airport to pick up Jonah.
Rogo gives Jonah the background on the plant as they leave the airport.
Jonah arrives insisting they must increase bottleneck capacity with hidden capacity.
They find the NCX-10 machine idle as its workers are on break.
Jonah tells them to negotiate with the union so that the NCX-10 is never idle.
They tell Jonah they lack the necessary old machines the NCX-10 replaced.
At the heat-treat, Jonah asks if there are vendors who can do the heat-treat work.
Jonah asks why the heat-treat is working on parts that don’t contribute to throughput.
Put Q.C. in front of bottlenecks so bottleneck time isn’t wasted working on bad parts.
Jonah stated it is more critical to check assumptions than calculations.
He also stated the capacity of the plant is equal to the capacity of the bottleneck.
“The actual cost per hour of a bottleneck resource is the total expense of the system divided by the number of hours the bottleneck produces.”
Bottleneck time is wasted if it is idle, working on defective parts, and working on unnecessary parts.
Bottleneck capacity can be increased by shifting processing to non-bottleneck resources or paying a vendor for processing.
Rogo goes home. He wakes up to eat breakfast. His wife had called the kids again.

Chapter 20

Jonah takes a cab to the airport. Rogo calls Julie's parents to discover she is there.
Julie doesn't want to come to the phone due to years of neglect.
The accountant determined only 80% of the products flow through the bottlenecks.
The staff agrees to follow through with Jonah's suggested changes.
QC moved in front of bottlenecks.
Bottlenecks processing now prioritizes the latest orders first.
Rogo goes to Julie's parents house and goes on a walk with Julie.

Chapter 21

Rogo asks Julie on a date.
90% of late orders have parts that flow through the bottleneck.
Rogo explains the situation to the union representative, but he isn't fully convinced.
Not all parts are available for the NCX-10. They make a system to prevent future issues.
Rogo explains to the plant Red tagged parts with lowest numbers are top priorities.
The union representative is understanding and agrees to the new policies.
Rogo picks Julie up at her parent’s home.

Chapter 22

The system modifications appear to have been successful, but they are insufficient.
Rogo wants to offload bottlenecks to other work units or an outside company.
Yellow tags are now to be used for post-bottleneck parts.
Bob brings in a machine to help support the NCX-10 bottleneck.

Chapter 23

Rogo reminisces about his date a few days ago that went well enough.
Heat-treat workers are reducing plant productivity by not understanding the plan.
Permanent workers are assigned to the bottleneck to prevent machine idle time.
Recalling laid-off workers isn’t an option. The best workers are placed on bottlenecks.
Non-bottleneck workers are transferred to the bottlenecks as needed.
A company across town takes on the plant’s remaining heat-treat work.
Rogo meets with the night shift foreman to review his innovations for heat-treatment.
Rogo decreases efficiency of some work groups to increase plant productivity.

Chapter 24

The staff celebrate a record productivity month. Rogo’s boss calls and does the same.
The staff get drunk and party all night. Stacy drops a drunk Rogo off at his home.
Julie has come back home to stay, but assumes the worst with Stacy so she drives off.
Increasing bottleneck throughput has led to new bottlenecks in the plant.
Stacy calls Julie to explain matters. Julie plans to return by Wednesday.

Chapter 25

Jonah again arrives at the plant from the airport. He and staff tour the issues in the plant.
Bottleneck feeders are prioritizing bottleneck Red parts and largely ignoring others.
Jonah explains keeping non-bottlenecks active creates excess inventory.
Constant use of non-bottlenecks is inefficient since they don’t contribute to throughput.
Jonah presents linear combinations of non-bottlenecks, Y, and bottlenecks, X.
X into Y, Y into X, X and Y into assembly, and X into A and Y into B.
In combination, these four building blocks can represent any manufacturing situation.
Activating non-bottlenecks beyond bottleneck capacity creates inventory, not throughput.
Activating a resource and utilizing a resource are not synonymous.
Utilizing a resource occurs when it moves the system towards The Goal.
We must not seek to optimize every resource in the system.

Chapter 26

Rogo brainstorms with his kids how to tie the bottlenecks to inventory releases.
The data analysts reviewed data suggesting two weeks is the bottleneck lead time.
The bottlenecks will determine the release of materials in the plant.
Payroll costs are the same for active and idle workers. Inventory ties up money.
Rogo and staff agree lower efficiencies are fine if productivity increases.

Chapter 27

May’s meeting of the plant managers begins. Rogo’s plant is the only one showing profit.
Peach tells Rogo good job. Rogo gets more praise from others.
Rogo doesn’t want to inform Peach of drastic changes for fear of a decision reversal.
Peach says he’ll keep the plant open if Rogo can deliver a fantastic month again.
Rogo leaves the meeting to spend time with Julie at her parents.
Rogo and Julie go for a walk. She has felt ignored because Rogo is obsessive.
Rogo tries to apply The Goal to his marriage with Julie, but she brushes it off.

Chapter 28

Rogo makes it home at sunset when Jonah calls. They discuss plant improvements.
Jonah suggests cutting batch sizes in half for non-bottleneck processes.
Queue Time, time a part waits on a resource to finish working on another part.
Setup, time a part spends waiting on a resource to prepare itself to work on the part.
Process Time, time the resource spends modifying the part making it more valuable.
Wait Time, time spent waiting on another part so they can be assembled together.
Queue and Wait times are high in the plant.
The Economical Batch Quantity (EBQ) formula has several flawed assumptions.
Half-sized batches reduce inventory’s cash flow pressure and speeds up flow of parts.
An hour saved at a non-bottleneck is a mirage.
Rogo meets with the marketing director to get additional orders made with customers.

Chapter 29

Rogo and Julie spend a night together, but Rogo wakes up very early.
The plant has mostly turned around due to the various implemented changes.
Measuring cost per part is artificially inflated due to direct labor with half-sized batches.
Rogo and the accountant decide to skew the numbers to reflect the last two months.
Marketing calls Rogo about a possible thousand units completed in two weeks.
Control modules are the unit’s constraint. Staff ponders cutting batches in half again.
The thousand unit job is purchased at 250 units per week for four weeks.

Chapter 30

The plant achieved 17% percent, ahead of the 15% agreed to with Peach.
Peach sets up a meeting at headquarters for Rogo’s plant to be evaluated.
The productivity manager came to the plant to shoot a video, but the robots were too idle.
The productivity manager sends an audit team to review the plant’s accounting.
The thousand unit order customer arrives by helicopter to shake everyone’s hand.
Helicopter customer increases his order from 1,000 to 10,000.
Rogo and Julie decide to set goals for their continued marriage.
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Top critical review

Critical reviews›
J. Edgar Mihelic, MA, MA, MBA
3.0 out of 5 starsStrong Foundation, Weak Structure
Reviewed in the United States on March 22, 2015
I haven't read that many business books. The ones I have are usually more poorly written than the economics books I read. I know that there is often a dedicated course in business writing in the academy, but in my experience, it isn't a focus of the program.

So when I was assigned a long business book as additional reading for my operations management class, I wasn't too jazzed. I was pleasantly surprised though, the Goal isn't that bad.

To talk about the Goal, I have to talk about the structure. It is a 330-page business novel. I had no sense on going in what a business novel would be like, and it is basically that, a novel with plot and characters.

The problem is that it is a didactic novel. That means it is teaching you something. And in that role, it is often very heavy handed. The plot is that Alex, the main character who we get to enjoy present tense first person narration though, has been promoted to be the plant manager of his hometown plant. It is not producing the profits that corporate would like to see. On top of that, the orders are late and they're always in a rush. So corporate comes down and gives Alex an ultimatum that you have three months to turn around the plant or we will look into closing it.

So what does Alex do? Thankfully, Alex meets an old physics teacher friend of his named Jonah, who happens to be an internationally famous business consultant. The problem here is that Jonah is always busy, so he can't handhold Alex to improve the plant. This device is here so that you as the reader and the character of Alex isn't told straight up what changes to make. You/Alex need to find from the stated principles to improve the plant. The whole thing is based on the idea of the Socratic dialogue where the teacher doesn't tell you anything but the educate is a coming to knowledge of the student. It's really heavy-handed, since the author mentions it in the introduction and also has a subplot where Alex's wife starts reading philosophy and they have a couple dialogue exposition-dump conversations.

Ultimately, Alex does come up with a process of improvement where he takes some of the old rules off the board and looks at defining the ultimate goal of the plant vis a vis the company and what he can do to help the plant meet those goals. He and his team identify bottlenecks in the plant, reimagine them, and the plant is a success. He is promoted to district manager at the end, and he and his team start to see how they could apply the more general principles they had determined to processes that are harder to define than movement of material in a plant. For me, the end was the weakest part because I work in service and I kept trying to figure out how this could apply to me in my job. I still haven't and I hope there was a sequel or something that applies the goal to a larger organization.

The general processes that Alex worked out by way of Jonah (who is a total stand-in for the author) are:
1) Identify the system's constraints
2) Decide how to exploit the system's constraints.
3) Subordinate everything else to the above decisions
4) Elevate the system's constraints
5) If in the previous steps, a constraint has been broken, go back to step 1, but do not allow inertia to cause a system constraint.

They sound like good general principles, and they work in the book. I do have some issues with the book and the idea though. First of all, the structure of the book feels entirely unnecessary. We as the reader have very little context for what the company Alex works for even makes. It is just some generalized manufacturing plant in a nameless town. That means the process described in the book cannot be fully trusted to have worked. I would like to see evidence-based material to prove that the process works. As it, it might as well be like the mystery writer who cannot really solve mysteries but just knows what he wants at the end so he can work backwards.
Second, the novel approach is just weird. It makes the book longer by three times than it could be to convey the same information. For example, there is a part in the book where the main character takes his son on a walk in the woods with the rest of the Boy Scout troop. The whole thing is just in there to illustrate that any process is only as strong as its weakest link or as fast as its slowest part. And it takes a long time to do so. The characters never really develop a secondary consideration. There's a whole subplot where Alex and his wife are fighting and she ends up moving out for a while and it is just ridiculous. As a reader of fiction, it is horrible. You don't know why these characters are in love in the first place and their reconciliation is unbelievable. It is also completely unnecessary for what Goldratt is trying to teach in his book. It just adds pages and I still never really cared about the characters.

Smaller things nagged as well. For example, what is it about the impetus to restructure the company? Do you need to be close to failure to rethink your processes? Alex only went ahead with it because he had nothing to lose. That gave him reason to change. If things are working well enough at work, why change, even if efficiencies can be found? Another is that this book has been around a while now. Are efficiencies still possible? Or does every generation of managers have to relearn the same general principle here? Further with the decline of manufacturing in the states to more labor-intensive countries, did the companies that embraced the goal succeed? There's no indication in the book of the real world, so that bugged me.

One last thing. Alex always refers to the cars he and his wife owns by their make. He has a Mazda, and she has an Accord. If he works in domestic manufacturing, why the heck does his family have two foreign cars?
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From the United States

Laird
4.0 out of 5 stars Still a compelling place to start learning about Lean.
Reviewed in the United States on January 26, 2018
Verified Purchase
I am reading this having already read Gene Kim's "The Phoenix Project." As you might expect, I am in IT - so why read this? In short, I think the novel does a fantastic job of introducing the down-sides of "Taylorist" management approaches, even in manufacturing, which is what Taylorism was developed for in the first place. By presenting the material in the form of a novel with a clear narrative path, it presents the basic ideas and some of their most important implications in an easily-digested and enjoyable way. You can then go on and read some of the excellent nonfiction literature on Lean that is targeted at your type of business and start with a intuition about where things can go, making that literature easier to digest and understand. (As an example, I read Reinertson's excellent "Principles of Product Development Flow" before reading this. I understood in an "I can apply these ideas" way about 30% of the work, and kinda-sorta got the rest. AFTER reading this book and seeing a bigger picture, much more of his theory makes sense to me in a way that I can actually use it now.)

The book has a few dings against it - mostly simply that it is dated. The deteriorating relationship with his stay-at-home wife is realistic for the time in which the book was written - but it smacks of 1986 now. (This from a guy who got married in 1986...) While it is a bit of a distraction, it does help the book make the point that improving things at work in the right way can and does improve people's outside-of-work lives in very real ways. You will not get that empathetic viewpoint from the nonfiction literature on the subject, so the inclusion is still a strength - it is just that the content has not aged all that well.

On the positive side, it swings into other ideas too. The discussion of how traditional accounting rules and consequential financial controls can create a set of counterproductive incentives is telling, and presages by a couple of decades the work being done now in the Beyond Budgeting movement. So it is a great jumping-off point for that too.

Both this book and "The Phoenix Project" are pretty easy reads. If you gun through both over a weekend or two you will be able to see how the principles of Lean developed in manufacturing can be applied to other kinds of work.
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Ernesto Gonzalez
4.0 out of 5 stars ... not a book just for people wishing to learn better business strategies and methods in improving production or throughput
Reviewed in the United States on May 22, 2015
Verified Purchase
The Goal is not a book just for people wishing to learn better business strategies and methods in improving production or throughput, it is a tool that helps to better relate to the reader by using real life situations in order to better portray the importance and benefits of the theory of constraints. Rather than trying to learn it from a bland textbook, the author Goldratt brings you back and forth from the professional and personal aspects of his character Alex's life better enticing the reader to read on as if it were happening right in front of their eyes. The aforementioned switch from the personal and professional life demonstrates how any part of life may benefit from the ability to identify problems and apply improvements as well as how events occurring outside the work place may lead to realizing that obstacles and solutions in the outside world may be applied or similar to those at work such as the very important concept of bottlenecks. None of it however is possible without a plan or "goal" in which to aim for, whether it be providing sustainability of a company or just making a profit.
If there was any additional thing that caught my attention throughout the book, it is the relationship between the characters Alex and Jonah. This book demonstrates that difficulties and problems in one's life is always managed better by having someone to help you or talk to, whether it be a colleague or friend. It helps one to better comprehend that networking is important and an essential tool for both professional and personal reasons. The better the network one develops consisting of colleagues and friends, the better support one will have when having to face obstacles. As the saying goes, "two heads are better than one."
There is no reason to hesitate when considering this book a tool for learning or just a relatable story to pass the time and broaden your mind at the same time.
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Amazon Customer
4.0 out of 5 stars Great Read to Improve Operations Thinking Processes
Reviewed in the United States on January 29, 2023
Verified Purchase
I have worked as an operations manager/Director for most of my career. This book introduced me to the theory of constraints. Although the plot is centered around a manufacturing plant, I have been able to implement many ideas into the behavioral health industry/mental health treatment. Introducing the concepts through a storyline was unique and overall I found it to be beneficial.
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Amazon Customer
4.0 out of 5 stars Goldratt is a business novel and is a great book to read to prepare for industry people
Reviewed in the United States on May 19, 2017
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The Goal by Eliyahu M. Goldratt is a business novel and is a great book to read to prepare for industry people. As an industrial engineering major student, I really enjoyed when I was reading. This book tells a story, which is really easy to understand. The main character for this book is Alex Rogo, who is the plant manager for UniCo Manufacturing. He was told that he only has three months to run this plant to a good state by Bill Peach, a company executive. Alex Rogo met his college physicist professor, Jonah, in the airport. Jonah is an expert on manufacturing management. He tried to help Alex Rogo to solve plant problems with a lot phone call meetings. As a reader and an engineering student, I understand Alex Rogo really wants to keep this company for sake of many employers and his family. Because he knew that his wife just new to this town, he doesn’t want to her to move again, and plus he grew up in this old town, Bearington.
Because Alex Rogo has spent a lot of time to solve plant problems, he was too busy to spend time with his family. Therefore, his marriage got trouble as well. His wife, Julie, feels lonely and boring living in this old town, and she left her family.
I think The Goal is a great book that can be used in management colleges to teach students about the importance of strategic capacity planning and constraint management.
The book involves some aspects in a manufacturing process. In the book The Goal, Jonah teaches Alex Rogo by using the Socratic method. All the time, when Alex asks for help from Jonah, Jonah would never give him answer directly; instead, Jonah poses a question to him, which makes him to think and solve problems. Eventually, Alex finds out the Socratic method to solve his marital problem and proposes a solution to solve his plant problem
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Stephanie
4.0 out of 5 stars I fairly enjoyed this book
Reviewed in the United States on May 21, 2015
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As a student seeking a degree in a field similar to that of the main character (Alex), I fairly enjoyed this book. While Goldratt emphasizes key obstacles in any manufacturing industry or production plant, I feel that the novel is written in such a way that anyone could still find the content appealing and informative. He does so by remembering to include other aspects to the narrative that make for a complete story, such as his failing marriage, and his relationship with his children. Although I personally could’ve done without all the drama, I can see the value added to the side storyline. Another aspect I found particularly interesting about the novel was the inclusion of Alex’s relationship with an outside character from his past (Jonah) who proved to be an influential figure in his company’s improvement changes. For me, the highlight of the novel was Goldratt’s approach to defining bottlenecks—which play a crucial role in any organization, not just manufacturing. His approach to defining bottlenecks to the general public was done by painting an image of an everyday real-life scenario, outside of the workplace. Even though Goldratt involved certain technical terms during this enlightening chapter of the book, more or less, the concept of bottlenecks was beautifully simplified to be able to be applied by almost anyone—technical degree or not.
Overall, I would highly recommend this book to anyone seeking improvements in their workplace—regardless of your position—whether it involves product handling, management, or simply evaluation of business costs. Personally, I gained valuable insight reading this book because it taught me that while efficiency and productivity are contributing factors to helping a business thrive, other aspects need to considered as well. Often times, businesses with this kind of tunnel vision fail to see how seemingly unconventional methods (such as ceasing robotic operations and reverting back to manually operated systems) can have significantly positive results.
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D. Evans
4.0 out of 5 stars Lean manufacturing for projects too?
Reviewed in the United States on May 5, 2016
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This is only the second business novel that I've read, and the form still feels a bit contrived and embarrassing. But I did really enjoy it, in part because I read the book while contemplating how the ideas presented - primarily around lean manufacturing - might apply to my daily work life in software development. After reading The Phoenix Project by Gene Kim, who suggested this book as a basis for his reasoning, I was keen to get a better understanding of lean manufacturing and what system dynamic insights might be underpinning Agile software development techniques and modern DevOps methodology. I wasn't disappointed.

There are issues with the book for sure. It's dated. Some characters are caricatures, especially the female characters. The story alternates between the work and the home life of the main character, a plant manager, and the stories of his troubled marriage and absentee fatherhood I found awkward and painful to follow. How he negotiates with his wife I found misogynistic and then their resolution a bit hollywood.

But I did walk away from the book with some really useful distinctions about lean manufacturing and ideas for how that applies to Agile - especially kanban-style - project management for software. And I'm applying that to our work processes already. This then lead me to read more about the Toyota Production System, the real life example of how these distinctions were applied best in the 1970's. And I found myself wanting to read more on the topic, next up for me is his book Critical Chain, written 13 years later and with a focus more on project management compared to manufacturing.
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Peter Shoemaker
4.0 out of 5 stars Great book!
Reviewed in the United States on July 21, 2022
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This is a great book but it's definitely dated as far as story telling goes. It is not at all what I expected and will keep you somewhat engaged even when the subject matter runs a little dry. I did buy the book and was having trouble working my way through it and ultimately went for the audio book instead....
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Swarley
4.0 out of 5 stars Operations concepts made easier to understand in the narrative format
Reviewed in the United States on November 12, 2012
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The Goal is a great read for any student taking an Operations Management class. Written as a novel, the author uses characters and dialogue to explain operations concept. Concepts like throughput and bottlenecks are made easy to understand because the characters in the story explain them to each other. This version of the book also contains interview questions with the author, as well as some testimony from managers who implemented the Theory of Constraints. While it may take a little longer to read than a textbook chapter, you will most likely walk away with a deeper understanding of the concepts.

Without giving away any spoilers, the book focuses around Alex Rogo, who is the manager of a struggling manufacturing plant. The main story-line of the book is Alex trying to turn his plant around. Along the way, he receives help from his wife and children, his department managers at the plant, and a mysterious yet knowledgeable figure from his past named Jonah.

As for the delivery of the book, it came promptly and in excellent condition.
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Andrew H. Wood
4.0 out of 5 stars Easy way to dip toes into Theory of Constraints for casual reader
Reviewed in the United States on March 28, 2021
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The factionalized account of Alex’s professional and personal challenges, along with his trials and tribulations set the frame for discovering and applying the theory of constraints. The story is a little contrived, but much more interesting than sitting through a lecture and/or mathematical proof. By reading this book, I learned something valuable that can be applied to manufacturing and business process.
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Travis
4.0 out of 5 stars Pleasantly surprised
Reviewed in the United States on April 17, 2019
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This book was required reading for a Managerial Accounting course. When I received it and realized it was a novel, my first thought was "A novel about accounting? This is going to be a boring, difficult read..." I was very pleasantly surprised. Not only did the book cover real world scenarios one could encounter, but did so in a way that would allow you to not only transition them to other aspects of employment but also helped to build a foundation on which to figure things out yourself rather than simply following a script. And it intertwined a story that was entertaining and engaging. I would read this book again for pleasure outside a classroom setting.
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