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  • Goldratt's Rules of Flow
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4.7 out of 5 stars
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Goldratt's Rules of Flow

Goldratt's Rules of Flow

byEfrat Goldratt-Ashlag
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Top positive review

Positive reviews›
JC
5.0 out of 5 starsReview of Efrat Goldratt-Ashlag Goldratt’s Rules of Flow. WOW!
Reviewed in the United States on January 21, 2023
I always get requests for Amazon reviews on every purchase. I wonder why. How can I evaluate a product immediately after getting the package? How can I evaluate a product I sent as a gift? So I hold my reviews to those products that exceed or fall below my expectations. This book, Goldratt’s Rules of Flow, written by Efrat Goldratt-Ashlag, exceeds my expectations even though I have read her work before. Efrat Goldratt-Ashlag is Eli Goldratt’s daughter and holds a Ph.D. in organizational psychology. She is a bright lady. I expected Efrat to explain Eli’s four concepts of flow as outlined in his article, Standing on the Shoulders of Giants (2008). Efrat references this article with the statement: “Improving flow is the primary objective of every operation.” Nice quote! I thought this book would lead into a book on production and discuss the comparison between the five focusing steps and the concepts of flow. I had always wanted an explanation of the similarities and differences between these two Goldratt concepts. From Goldratt’s article above, the following excerpt is given.
“In summary, both Ford and Ohno followed four concepts (from now on, we’ll refer to them as the concepts of supply chain):
1. Improving flow (or equivalently lead time) is a primary objective of operations.
2. This primary objective should be translated into a practical mechanism that guides the operation when not to produce (prevents overproduction). Ford used space; Ohno used inventory.
3. Local efficiencies must be abolished.
4. A focusing process to balance flow must be in place. Ford used direct observation. Ohno used the gradual reduction of the number of containers and then gradual reduction of parts per container.”
I was wrong about Efrat’s book on two counts. First, I was expecting a book on manufacturing. Second, I was expecting a discussion of these four concepts. Not much new in my mind, but I was hoping for an enjoyable read. Instead, Efrat surprised me with a continuation of the story from Critical Chain with the academic (I am an academic) Richard Silver, the professor that taught the Critical Chain project methodology for single projects. Efrat’s novel is set ten years after Rick introduced TOC into his Executive MBA teaching. The main character, Marc, the head of engineering for a manufacturing firm, decides to sign up for an MBA course, the Rules of Flow, at a local university. To my surprise, Efrat has expanded four flow concepts into the eight flow rules and applied them not only to production but to the multi-project environment. Efrat discusses each of the eight rules and has students from different industries (banking, construction, IT, and manufacturing) provide questions, examples and obstacles to implementing them. Rick expands on their questions and answers, where the reader has an excellent understanding of the situation. Marc’s story is intertwined throughout the novel, as was Julie and Alex Rogo’s in Eli’s novel, The Goal. Efrat is now the giant that many others should stand on her shoulders to develop this body of knowledge. I would give a higher mark than 5 as the book far exceeded my expectations.
My only suggestion for improving the book is that while Efrat provided a list of the 8 Rules of Flow at the end of the book, she should also provide instructions for their use in any multi-project organization. I would suggest that the reader copy these flow rules on a whiteboard and write the obstacle and how they will address it on the board each time they encounter an obstacle to one of the rules. PS: The book also shows the fit between these 8 flow rules and the 5 FS.
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6 people found this helpful

Top critical review

Critical reviews›
Amazon Customer
1.0 out of 5 starsvery low signal to noise ratio.
Reviewed in the United States on January 27, 2023
this might be just the formula for some people who want to read a novel and maybe learn something along the way. I went in on several chapters and just couldn't tolerate wading through the prose to get to the point.
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2 people found this helpful

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From the United States

JC
5.0 out of 5 stars Review of Efrat Goldratt-Ashlag Goldratt’s Rules of Flow. WOW!
Reviewed in the United States on January 21, 2023
Verified Purchase
I always get requests for Amazon reviews on every purchase. I wonder why. How can I evaluate a product immediately after getting the package? How can I evaluate a product I sent as a gift? So I hold my reviews to those products that exceed or fall below my expectations. This book, Goldratt’s Rules of Flow, written by Efrat Goldratt-Ashlag, exceeds my expectations even though I have read her work before. Efrat Goldratt-Ashlag is Eli Goldratt’s daughter and holds a Ph.D. in organizational psychology. She is a bright lady. I expected Efrat to explain Eli’s four concepts of flow as outlined in his article, Standing on the Shoulders of Giants (2008). Efrat references this article with the statement: “Improving flow is the primary objective of every operation.” Nice quote! I thought this book would lead into a book on production and discuss the comparison between the five focusing steps and the concepts of flow. I had always wanted an explanation of the similarities and differences between these two Goldratt concepts. From Goldratt’s article above, the following excerpt is given.
“In summary, both Ford and Ohno followed four concepts (from now on, we’ll refer to them as the concepts of supply chain):
1. Improving flow (or equivalently lead time) is a primary objective of operations.
2. This primary objective should be translated into a practical mechanism that guides the operation when not to produce (prevents overproduction). Ford used space; Ohno used inventory.
3. Local efficiencies must be abolished.
4. A focusing process to balance flow must be in place. Ford used direct observation. Ohno used the gradual reduction of the number of containers and then gradual reduction of parts per container.”
I was wrong about Efrat’s book on two counts. First, I was expecting a book on manufacturing. Second, I was expecting a discussion of these four concepts. Not much new in my mind, but I was hoping for an enjoyable read. Instead, Efrat surprised me with a continuation of the story from Critical Chain with the academic (I am an academic) Richard Silver, the professor that taught the Critical Chain project methodology for single projects. Efrat’s novel is set ten years after Rick introduced TOC into his Executive MBA teaching. The main character, Marc, the head of engineering for a manufacturing firm, decides to sign up for an MBA course, the Rules of Flow, at a local university. To my surprise, Efrat has expanded four flow concepts into the eight flow rules and applied them not only to production but to the multi-project environment. Efrat discusses each of the eight rules and has students from different industries (banking, construction, IT, and manufacturing) provide questions, examples and obstacles to implementing them. Rick expands on their questions and answers, where the reader has an excellent understanding of the situation. Marc’s story is intertwined throughout the novel, as was Julie and Alex Rogo’s in Eli’s novel, The Goal. Efrat is now the giant that many others should stand on her shoulders to develop this body of knowledge. I would give a higher mark than 5 as the book far exceeded my expectations.
My only suggestion for improving the book is that while Efrat provided a list of the 8 Rules of Flow at the end of the book, she should also provide instructions for their use in any multi-project organization. I would suggest that the reader copy these flow rules on a whiteboard and write the obstacle and how they will address it on the board each time they encounter an obstacle to one of the rules. PS: The book also shows the fit between these 8 flow rules and the 5 FS.
6 people found this helpful
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John S.
5.0 out of 5 stars A quick, fun read with both old and new TOC knowledge
Reviewed in the United States on January 18, 2023
Verified Purchase
As was promised by the author, I woke up this morning to find my Kindle copy of "Goldratt's Rules of Flow" had been delivered to my Kindle library.

The book was authored by Dr. Efrat Goldratt-Ashlag, Eli's daughter, colleague, and co-author of his last book "The Choice."

Eli refers to the late Dr. Eliyahu Goldratt, the creator of the well-known "Theory of Constraints" that has become so popular as of late.

Goldratt's Rules of Flow is a quick and fun read. I read it in a couple of hours. It's written in the Socratic style that characterizes so many of Eli's books. If you've read Eli's books like "The Goal" and "It's Not Luck" you'll know what I mean about this style.

My experience with Theory of Constraints (TOC) began in the early 90s. I have been a student and practitioner ever since. It has been one of the most helpful subjects I have encountered in my 63 years of life.

The book is a helpful mix of some well-known TOC guidance for improving flow, and some that is less well known. In my view, it covers the existing body of knowledge well.

Let me offer an example, first of the former and then of the latter.

Over the course of my career I have worked in high-tech companies, focusing on the development of complex electronic test equipment and medical devices like ultrasound systems and defibrillators. One of the common denominators in those industries is that they always have too much work in process.

To improve the performance of such organizations, it's necessary to control the creation of new work to be done. TOC is all over this; you see it in books like "The Goal" and you see it in effective project management strategies like Critical Chain.

More and more, you see people waking up to the problems caused by too much work in process. It seems like every consultant and coach on LinkedIn these days is talking about it, as if it's a new thing. Of course, it's not.

So one of "Goldratt's Rules of Flow" is controlling work in process levels, and the book does a good job of helping the reader to understand why this is critical.

What's an example of knowledge you'll get from this book that you won't get from other TOC books?

Many years ago – at least 20 – a member of the faculty at Tel Aviv University published a paper titled "The complete kit concept." It did not get a lot of attention outside of the TOC community, and complete kit came to be known as full kit. Even today, few people seem to know about this concept. Yet it's a critical concept if you really want to improve flow.

"Goldratt's Rules of Flow" is one of the first TOC books that I have read (outside of the TOC Handbook) that addresses this important yet not widely known TOC concept.

In total, the book consists of 27 chapters, with each chapter covering an important aspect of the TOC rules for ensuring and protecting flow.

In summary, "Goldratt's Rules of Flow" is a quick, fun read. It will give you a good understanding and practical advice on how to apply the most important TOC guidance on protecting and improving flow.
Customer image
John S.
5.0 out of 5 stars A quick, fun read with both old and new TOC knowledge
Reviewed in the United States on January 18, 2023
As was promised by the author, I woke up this morning to find my Kindle copy of "Goldratt's Rules of Flow" had been delivered to my Kindle library.

The book was authored by Dr. Efrat Goldratt-Ashlag, Eli's daughter, colleague, and co-author of his last book "The Choice."

Eli refers to the late Dr. Eliyahu Goldratt, the creator of the well-known "Theory of Constraints" that has become so popular as of late.

Goldratt's Rules of Flow is a quick and fun read. I read it in a couple of hours. It's written in the Socratic style that characterizes so many of Eli's books. If you've read Eli's books like "The Goal" and "It's Not Luck" you'll know what I mean about this style.

My experience with Theory of Constraints (TOC) began in the early 90s. I have been a student and practitioner ever since. It has been one of the most helpful subjects I have encountered in my 63 years of life.

The book is a helpful mix of some well-known TOC guidance for improving flow, and some that is less well known. In my view, it covers the existing body of knowledge well.

Let me offer an example, first of the former and then of the latter.

Over the course of my career I have worked in high-tech companies, focusing on the development of complex electronic test equipment and medical devices like ultrasound systems and defibrillators. One of the common denominators in those industries is that they always have too much work in process.

To improve the performance of such organizations, it's necessary to control the creation of new work to be done. TOC is all over this; you see it in books like "The Goal" and you see it in effective project management strategies like Critical Chain.

More and more, you see people waking up to the problems caused by too much work in process. It seems like every consultant and coach on LinkedIn these days is talking about it, as if it's a new thing. Of course, it's not.

So one of "Goldratt's Rules of Flow" is controlling work in process levels, and the book does a good job of helping the reader to understand why this is critical.

What's an example of knowledge you'll get from this book that you won't get from other TOC books?

Many years ago – at least 20 – a member of the faculty at Tel Aviv University published a paper titled "The complete kit concept." It did not get a lot of attention outside of the TOC community, and complete kit came to be known as full kit. Even today, few people seem to know about this concept. Yet it's a critical concept if you really want to improve flow.

"Goldratt's Rules of Flow" is one of the first TOC books that I have read (outside of the TOC Handbook) that addresses this important yet not widely known TOC concept.

In total, the book consists of 27 chapters, with each chapter covering an important aspect of the TOC rules for ensuring and protecting flow.

In summary, "Goldratt's Rules of Flow" is a quick, fun read. It will give you a good understanding and practical advice on how to apply the most important TOC guidance on protecting and improving flow.
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InHim!
5.0 out of 5 stars I HIGHLY Recommend "Goldratt's Rules Of Flow"!
Reviewed in the United States on March 11, 2023
Verified Purchase
I highly recommend the book "Goldratt's Rules Of Flow" by Dr. Efrat Goldratt-Ashlag. I also recommend pairing this reading with “The Choice”, “Critical Chain”, and of course "The Goal".

“Goldratt’s Rules of Flow” got me thinking about the application of 'full kitting' for Sales.

If your thinking went to the already massive program investments ‘full kitting’ made annually to enable your global Sales org for engaging the market - stop.

Instead focus on how this finite Sales capacity is unleashed to the market. Focus on the how and why 1,000s of individual assigned accounts were selected for coverage by Sales.

What is the level of account intelligence - prospect fit for each product and service) kitting for each of 1,000s of accounts.

Q. Who annually selects, tiers, quotas, and assigns accounts?
A. 10s of Sales leadership folks.

Q. Who generally possesses deep account intelligence for most accounts?
A. 1,000s of Sales org folks.

A symptom of poor kitting Sales teams with good prospect account assignments is the annual double-digit Sales org attrition. Good Salespeople are trained (ex: MEDDPICC, ..) to not waste time and resource cycles on poor prospect accounts and opportunities that present a low probability of winning. Good Salespeople don’t put up with underperformance simply because they are assigned poor prospect accounts.

What are the consequences for Sales leaders who assign >30% of their Sales resource capacity to poor prospect accounts?

Another symptom is Sales leaders get to their overall number, but a significant double-digit percentage of the Sales org underperforms their individual quota numbers.

Now consider how quota is assigned by Sales leaders who have minimal account intelligence for many of the accounts in their region and area.

What are the KPIs that executives use to measure Sales leaders optimization of Sales resource capacity and continuous improvement?

Now focus on Shareholders.

What is the Sales organization's urgency to change account assignments when Sales teams verify an account is not or a poor prospect for each product and service?

In my career experience Sales leadership has no urgency to respond. Poor prospect accounts can be assigned for many fiscal years and Sales leadership will just reassign these poor prospect accounts to other Sales teams.

Many Sales orgs have #MEDDPICC or other sales frameworks for the positioning of each of their products and services. This MEDDPICC product intelligence is what enables Sales to quickly qualify if they should or should not invest their time and resources. Yet, this standard is not held for Sales leadership for the critically important role of selecting accounts to be covered by finite Sales resource capacity.

Imagine a plant manager not doing this in Manufacturing

Like many ToC solutions, this can be implemented quickly and provides a path for continuous improvement.

#TheoryOfConstraints #sales #marketing #cro #leadership #MEDDPICC
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Aaron McLoughlin
5.0 out of 5 stars excellent
Reviewed in the United States on July 23, 2023
Verified Purchase
If you are drowning in projects, this is the book you should read. Full of excellent practical insights and solutions.
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adamisos
5.0 out of 5 stars The missing link between "The Goal" and the daily work in complex environments
Reviewed in the United States on May 2, 2023
Verified Purchase
This book is a 10/10 for anyone leading projects. It contains practical advice you can deploy today. My day job is engineering manager at a software company. Every day is managing work in a multi-project environment. This book sits wonderfully at the intersection of The Goal, Making Work Visible, and Principles of Product Development Flow.

My key take-away: add a buffer at the end of projects. I enjoyed it so much that I added to the deep-study portion of the Small Batches Way study guide.

Definitely worth the price of admission since this is a fun and helpful read.
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adamisos
5.0 out of 5 stars The missing link between "The Goal" and the daily work in complex environments
Reviewed in the United States on May 2, 2023
This book is a 10/10 for anyone leading projects. It contains practical advice you can deploy today. My day job is engineering manager at a software company. Every day is managing work in a multi-project environment. This book sits wonderfully at the intersection of The Goal, Making Work Visible, and Principles of Product Development Flow.

My key take-away: add a buffer at the end of projects. I enjoyed it so much that I added to the deep-study portion of the Small Batches Way study guide.

Definitely worth the price of admission since this is a fun and helpful read.
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myle
5.0 out of 5 stars After 30+ years, a follow-up to The Goal that was worth the wait
Reviewed in the United States on March 28, 2023
Verified Purchase
This book is for professionals of all disciplines, as well as an essential and refreshing addition to the Project Management Body of Knowledge (PMBOK).

I really enjoyed how the book echoes the Socratic tone of The Goal, while demonstrating its applicability for anyone responsible for planning and coordination. A few of the industries represented are engineer-to-order manufacturing, software engineering, marketing and construction - I personally observed rules that can improve the implementation and management of data science pipelines.

Another plus: It's a fast and fun read (perhaps intentionally designed for this generation's shorter attention spans?) I've purchased copies for my professional counterparts at customer and partner organizations - something I haven't done since I was praising the virtues of The Goal.
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Richard A Stewart
5.0 out of 5 stars Must read for anyone managing projects in any industry
Reviewed in the United States on February 12, 2023
Verified Purchase
Goldratt's Rules of Flow is the sequel to Critical Chain that Eli Goldratt wanted to write. Since he never had the opportunity, Efrat Goldratt brilliantly followed the same style of writing as Critical Chain, and continued the fictional story of the university professor who uncovered better ways of managing projects in his graduate courses with working professionals. I strongly recommend reading Critical Chain first before reading this sequel, to fully understand the project management techniques that unfolded in each book.

Rules of Flow is an important addition to the project management body of knowledge as it both simplifies how projects should be tracked and greatly improves the probability of completing projects on time. In addition to project managers, those managing software product development with Agile practices can gain important insights as well. After all, a set of user stories, rolling up to a feature or epic, can be considered a mini-project, in terms of planning and tracking progress.
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Carlos Perozo
5.0 out of 5 stars A great book to extract the rules of flow in organizations
Reviewed in the United States on March 19, 2023
Verified Purchase
I liked the writing approach for this book, simple yet powerful to extract fundamental knowledge to manage flow inside organizations, not only for project management, but for process design and goals setting.
Companies with the right mindset for teamwork and change management will take full advantage of the principles presented here to maintain and even improve their competitive advantage.

Flow isn't solely about technology, it's about the people, knowledge and technology deployed to smooth out and accelerate flow to improve system's results.

A book for leaders and everyone in the organization.
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Lisa S.
5.0 out of 5 stars Practical, insightful, enjoyable fast-read
Reviewed in the United States on February 1, 2023
Verified Purchase
Efratt Goldrattt-Ashlag tells a compelling story and weaves nuggets throughout – each of which are helpful on their own merit, taken all together and you have a recipe for significantly reducing lead time and chaos, and increasing quality, customer satisfaction and harmony.

A very nice homage to father, Eliyahu Goldratt, who’s book The Goal captured my attention io a similar way so many years back. Like The Goal, I have no doubt I'll read Goldratt's Rules of Flow multiple times and learn more with each read.

I have the book in both paperback and Kindle so that I can keep it close at hand. I recommend it to all of my clients.
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Eleazar Chacon
5.0 out of 5 stars A complete different approach to project management
Reviewed in the United States on May 13, 2023
Verified Purchase
What is written is this book makes sense. I’ve worked in projects dealing with constraints and solving them to increase throughput of manufacturing and service processes. I strongly believe many principles of TOC are applicable to project management as well.
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