Format: PaperbackChange
Price:$16.21+ Free shipping with Amazon Prime
There was a problem filtering reviews right now. Please try again later.
on October 29, 2016
Other reviewers don't understand evidenced-based entrepreneurship. It is the new way to build a business that doubles a person's chance for success. At its core is the customer development (CD) method developed by Steve Blank out of Silicon Valley. Trouble is CD is not easy to grasp, and this one book helps tremendously. All depends on finding the right prospect and interviewing them correctly. Cooper's book does that well. His Chapter 8, "8 Steps to Customer Discovery", is gold. How to find prospects, how to reach out (interview) prospects, and the problem solving fit. Don't be critical o such a valuable book to lean startup followers. Clinton E. Day, MBA, entrepreneurship professor/author.
on May 31, 2016
I recommend this book to my students and to clients. It's a fast read and a great compilation of information from multiple sources in a single condensed volume. I read it in an afternoon.
It covers some of the essential principals of target market identification, of bridging the gap between early adopters and primary audiences and some of the key elements involved in getting market traction — particularly for a startup.
It covers some of the essential principals of target market identification, of bridging the gap between early adopters and primary audiences and some of the key elements involved in getting market traction — particularly for a startup.
on July 11, 2013
The preview version, gives the sensation that the book will cover all 4 steps in customer development (customer discovery, customer validation, company creation, company building) the book only covers the first!!!!!!! Customer discovery! I'll now have to buy the original book, "Four steps into Epyphany", this is NOT A CHEAT SHEET FOR that book apparently
Most of what is here you can get in Validation board from startup machine and in Eric Ries book.
Most of what is here you can get in Validation board from startup machine and in Eric Ries book.
on September 16, 2010
I'm using this book as a Guide for my startup Yesware [...]
and it's been a great touchstone. I read through it in a morning, and now it sits, heavily annotated, on my desk for quick reference.
It's a great book if you:
* Are starting a business right now
* Are running a P&L in a larger company
* Are studying current trends in entrepreneurial thinking
This Guide effectively gathers and summarizes the concepts of the leading actors in the Customer Development/Lean Startup school of running a business. Before this, there was one self-published book on the topic and hundreds of excellent but hard to find blog posts scattered around the web. So it's fantastic to have the main themes of CD gathered authoritatively in one short book.
The Guide doesn't advance the discussion significantly, and it lacks some of the analytical models that are available on line, but it's clearly written, thoughtfully organized and definitely worth your time.
and it's been a great touchstone. I read through it in a morning, and now it sits, heavily annotated, on my desk for quick reference.
It's a great book if you:
* Are starting a business right now
* Are running a P&L in a larger company
* Are studying current trends in entrepreneurial thinking
This Guide effectively gathers and summarizes the concepts of the leading actors in the Customer Development/Lean Startup school of running a business. Before this, there was one self-published book on the topic and hundreds of excellent but hard to find blog posts scattered around the web. So it's fantastic to have the main themes of CD gathered authoritatively in one short book.
The Guide doesn't advance the discussion significantly, and it lacks some of the analytical models that are available on line, but it's clearly written, thoughtfully organized and definitely worth your time.
on October 22, 2016
What I like about this book is Brant Cooper's prescriptive approach to "getting you out of the building" and interacting with potential customers in ways that help you shape your product and eventually sell it.
on January 3, 2015
Like anything, being an entrepreneur is a solitary journey. As a successful entrepreneur, I found many of the steps over explained and too simple for someone already in the field, but I would recommend it to people who are starting out.
on January 2, 2012
This book is very straightforward (and short) when it comes to explaining Steve's book so it does exactly what it sets out to do.
I read that some people are annoyed with the 'tweets' throughout the book - To me it helped emphasis what was important.
The graphics are hard to read on a kindle but when I approached the writer (Patrick Vlaskovits) I got a pdf of the book on the same day which was very nice of him.
I read that some people are annoyed with the 'tweets' throughout the book - To me it helped emphasis what was important.
The graphics are hard to read on a kindle but when I approached the writer (Patrick Vlaskovits) I got a pdf of the book on the same day which was very nice of him.
on March 19, 2017
Abbreviated by design but great insights into thinking about your startup and the critical ingredients necessary to have the best chance at success.
on June 2, 2014
Loved how condensed and to the point it was. I am generally too busy to sit down and read so I normally just listen to audiobooks
while driving however this didn't take very long at all, which was great.
Really helped me put 'Four Steps to the Epiphany' and 'Running Lean' into context and understand how they all overlap
while driving however this didn't take very long at all, which was great.
Really helped me put 'Four Steps to the Epiphany' and 'Running Lean' into context and understand how they all overlap
