Amazon.com: Customer reviews: Running Lean: Iterate from Plan A to a Plan That Works

Rex Chan

Help entrepreneur discover and validate idea

Reviewed in the United States on September 23, 2023

Verified Purchase

After years running workshops, he well define how to get worth problem to solve and validate it.

Great job.
Keep going

Helpful

Fun Gus

STARTUP FOUNDERS:: Read this first before starting any kind of entrepreneurial venture

Reviewed in the United States on June 25, 2023

Verified Purchase

I mentor a large number of entrepreneurs. This is my ONE book I insist they read - at the key of it is "how to make sure you are not fooling yourself" before they open their mouths to tell the world how clever they are with their oh so wonderful idea and take their family and friends savings down the tube in misplaced hubris. This edition is the best yet. Don't wait, buy it.

One person found this helpful

Helpful

Bianca v.

Required reading for no-BS entrepreneurs

Reviewed in the United States on May 10, 2022

Verified Purchase

This book was a revelation to me.

I started a creative agency in 2015 as a writer who was well aware that I was starting with little to no business sense. I love to learn and tackle new challenges, so I figured I'd be able to get the hang of things if I just learned as much as I could from as many people as I could.

Big mistake.

The longer I ran my business, the more "help" I got, the more I read, the *more* stressful business became. It got to the point that I had to take a long sabbatical and reconsider my options. We were making money and doing good work, but the way we were doing things simply wasn't sustainable. And what's worse, I saw my clients making all the same mistakes and struggling year after year with the same unanswered questions I was.

Most of what I've learned about business in the last 7 years has felt like well-meaning but irritating noise. There's something about the way Mr Maurya sees and communicates that cuts through all of it. This book has restored my excitement about entrepreneurship. It reconnected me to that deep understanding that business is unpredictable and risky by nature -- and if you know how to handle it, it can actually be a fun and not life-sucking ride.

4 people found this helpful

Helpful

Nick R.

Incredible

Reviewed in the United States on September 11, 2022

Verified Purchase

Ash wrote a masterpiece. I even reached out to him on LinkedIn to tell him as personally as I could. I read the first edition years ago and re-read it a few months ago. Then I saw this edition came out and decided to give it a read. It is a 100% different write up compared with the first edition and reflects 10 years of startup consulting experience plus a lot more concepts baked in. I was at an accelerator for 2 months recently and I am consistently shocked at how little other founders know around the over arching concepts around innovation and basically “start up tech”. After reading this my approach to testing ideas is much more focused and informed.

3 people found this helpful

Helpful

Chris

Reads like a new book, not a new edition

Reviewed in the United States on October 11, 2022

Verified Purchase

Customer Discovery is one of those lean startup ideas that is so easy to talk about but so hard to do well. “Talk to potential customers to discover their problems” is a critical mind shift for many but “ask open ended question” and “have a conversation” isn’t enough.

Ash has done an amazing job in creating concrete steps and detailed frameworks to bring some tactics to the customer discovery (and many other) steps in the early stage journey. As an entrepreneurship advisor and educator, the Running Lean (and accompanying Leanstack.com) tools fill a missing void and help answer “how do I do that?”

One person found this helpful

Helpful

Amazon Customer

Build something that your customer wants, needs and is willing to pay you for !

Reviewed in the United States on September 12, 2022

Verified Purchase

Ash Maurya personal mantra is “Life’s too short to build something nobody wants “ . 8 simple, but powerful words that every founder, start up, entrepreneur or business should remember.
This book is an invaluable resource for any start up or entrepreneur with a new business idea who is trying to navigate the confusing early stages of a start up. Each chapter is packed with invaluable tips, advice, insights and step by step guidance to help you test and design your business model, validate your idea, speak to customers and launch your product. .

2 people found this helpful

Helpful

Kelvin Parker

MBA in a book - a framework to ensure the success worthy projects (and stop those that aren't)

Reviewed in the United States on May 10, 2022

Verified Purchase

IF ONLY I had this framework and process decades ago ...

The TIME and MONEY that would have been saved (from investing in projects that didn't stand a chance.)

And the rock-solid foundation and risk testing process that could have been put behind ONLY THE WORTHY projects.

A little thinking, planning, and "business engineering" before you dive into a project - will pay off with massive dividends.

Running Lean shows you how to do that, whether it's a start-up business, a division of a larger company, or an individual product launch or marketing campaign.

2 people found this helpful

Helpful

Bvantil

If 'Lean Startup' is the product/market fit manifesto...Running Lean is the (step by step) manual.

Reviewed in the United States on September 11, 2022

Verified Purchase

Ash has broken down how companies can find product market fit in a step by step, repeatable -> predictable process. Anyone who serious about business and innovation, this isn't recommended reading...it's required reading.

One person found this helpful

Helpful

Tim N.

Fantastic

Reviewed in the United States on September 12, 2022

Verified Purchase

Running Lean is *THE* book to read as a startup founder. Others offer platitudes, Running Lean provides a step-by-step playbook for systematically de-risking and growing your business.

Helpful

Alex Outy

So useful for any entrepreneur.

Reviewed in the United States on May 11, 2022

Verified Purchase

Bought the 1st edition and wanted to make sure I read the 3rd edition again. No matter what you're building or thinking of building this book is a must. Some of the ideas seem so simple yet and obvious but are game changing if you apply them.

2 people found this helpful

Helpful

5 star
4 star
3 star
2 star 0% (0%)		0%
1 star

Running Lean: Iterate from Plan A to a Plan That Works

›

Customer reviews

Customer reviews

Running Lean: Iterate from Plan A to a Plan That Works

There was a problem filtering reviews right now. Please try again later.

From the United States

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

Running Lean: Iterate from Plan A to a Plan That Works › Customer reviews

Customer reviews

Running Lean: Iterate from Plan A to a Plan That Works

There was a problem filtering reviews right now. Please try again later.

From the United States

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

Running Lean: Iterate from Plan A to a Plan That Works

›

Customer reviews